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Monthly Archives: March 2009

Keep Email Newsletter Content Relevant to Retain Attention

Ever wonder why people unsubscribe from your agency email newsletters? According to the chart below from Marketing Sherpa, 58% of respondents stopped reading or unsubscribed from email newsletters because they felt the content was irrelevant. Conclusion: Your clients work with … Continue reading

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Email Newsletters: A High-Powered Marketing Tool for Agents

In this day and age, agents aren’t just in the insurance sales business anymore—they have to be skilled marketers, as well. The average U.S. consumer is inundated with about 3,000 marketing messages a day. Consequently, insurance agents are forced to … Continue reading

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Five Tips to Build Your Email List

Building a mailing list is a challenge for any agency. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can be significant. Consider the following tips: Get in … Continue reading

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How Often Should You Send Your Email Newsletter?

A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail as often as weekly, or … Continue reading

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Turn Heads with an Effective Newsletter Campaign

There’s no question about it:  insurance agents have to stay in touch with their clients if they want their business to grow and thrive. A monthly or weekly newsletter, whether it’s print or electronic, is an extremely effective way to … Continue reading

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Client Communication is Key in a Tough Economy

Obviously, it’s always important for advisors to stay in touch with their clients. But in tough economic times like these, client communication becomes absolutely critical. Whether you work with individuals or businesses, one thing is certain: your clients need some … Continue reading

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