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Monthly Archives: April 2009

11 Tips to Increase Your Email Newsletter Open Rate

Insurance agents new to email marketing are usually surprised when only a portion of their email newsletters are opened. “Hey, these are my clients why aren’t they all reading my messages?” Don’t worry it’s not that they don’t like you, … Continue reading

Posted in Agent Marketing, Email Newsletters | Tagged , | Leave a comment

Consumers Unclear About What Constitutes Spam

What’s considered spam has changed in recent years from unsolicited email to unwanted email. Understanding what consumers consider spam and why they report emails as spam are key ingredients in effective email insurance marketing. Consider the findings of the “Spam … Continue reading

Posted in Email Newsletters | Leave a comment

Optimize Your Agency Website with Fresh, Relevant Content

If you’re like most agents you’ve got a website for your agency, but are likely struggling to get traffic. Unfortunately, the mantra “If You Build It, They Will Come” doesn’t apply here. With a little elbow grease, however, any agent … Continue reading

Posted in Website Content | Leave a comment