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Are You Reaching Out to Your Clients in Times of Crises?

With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After taking care of their own personal safety, your clients will next … Continue reading

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Study Shows Personalized Communications is Key to Retention

Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day – dealing with issues from claims … Continue reading

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How-To: Automatically Post Your Insurance Agency Newsletter on Social Media

Get an extra boost when you post your Insurance Agency Newsletter on Social Media*. The set up can be confusing so let us offer you this step-by-step tutorial. Login to your eNewsletter account the same way you would do to make … Continue reading

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Marketing Tip: Email Only The People You Know

Contrary to popular belief, people do like to receive promotional emails. In fact, 96% of US adults earning $75,000 – $99,900 would like to receive promotional emails from companies they do business with. Email marketing is one of the most … Continue reading

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New Gmail Tabs Feature May Be More Beneficial Than Marketers Originally Predicted

A recent study by Return Path closely analyzed the new Gmail Tabs feature. In the study, Return Path said that the program was a success during its first week. Tabs was made to categorize inbound messages. While some marketers predicted … Continue reading

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Content Marketing Strategies And Their Growing Importance

Recent research about content marketing showed that it was either a high or medium priority for 90 percent of study participants. While more than 65 percent used newsletters, almost 80 percent curated content but faced attribution and permission issues. Nearly … Continue reading

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Existing Client Marketing: The Smart Investment

You have built or acquired your agency and over the years, you have gained many existing clients. Some accounts may be well rounded, some are not, and some policies are on the verge of falling off the books. Yet you … Continue reading

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Newly Acquired Agency: Clients Don’t Know You

When an agency changes hands and the clients are notified, the agency faces a greater risk losing clients and having a higher–than-normal attrition rate. This increased rate of attrition can partially be attributed to loyalty felt by existing clients towards … Continue reading

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Print Newsletters – What are they worth?

In our rapidly changing world of high technology, some business owners begin to question the value of print marketing. With so many on-line opportunities to “touch” clients and prospects, from e-newsletters to social media, is print marketing still valuable? The … Continue reading

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Increase Sales and Retention with an Agency Newsletter

You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, Account Rounding, Coverage Gaps, Client Retention and Referrals. Let’s look at each stage to get an idea of just how much difference an insurance … Continue reading

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