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Category Archives: Agent Marketing

Existing Client Marketing: The Smart Investment

You have built or acquired your agency and over the years, you have gained many existing clients. Some accounts may be well rounded, some are not, and some policies are on the verge of falling off the books. Yet you … Continue reading

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Newly Acquired Agency: Clients Don’t Know You

When an agency changes hands and the clients are notified, the agency faces a greater risk losing clients and having a higher–than-normal attrition rate. This increased rate of attrition can partially be attributed to loyalty felt by existing clients towards … Continue reading

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Increase Sales and Retention with an Agency Newsletter

You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, Account Rounding, Coverage Gaps, Client Retention and Referrals. Let’s look at each stage to get an idea of just how much difference an insurance … Continue reading

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Publish to Position Yourself As a Market Expert

As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you position yourself as an industry … Continue reading

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Integrating Your Insurance Newsletter into Your Podcasts

In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video watching is on the rise and if you … Continue reading

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4 Tips for Creating a Forward-Worthy Newsletter

One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable that they quickly want to … Continue reading

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5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process

While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust. 4. Individualize your sales pitch.

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Reaping the Benefits of an Insurance Newsletter During the Sales Cycle

You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an insurance newsletter can make. Prospecting … Continue reading

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Newsletter Marketing—The Power of Staying on Your Prospect’s Mind

If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in a week. You don’t get … Continue reading

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Getting Started with Twitter: Guide for Insurance Agencies

It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that Twitter is only useful for … Continue reading

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