Foresight Publishing Blog: Marketing Ideas for Insurance Agents » Agent Marketing

Publish to Position Yourself As a Market Expert

admin — Mon, 30 Aug 2010 15:00:58 +0000

As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you position yourself as an industry expert, as someone with the answers to all of the difficult questions? The [...]

Publish to Position Yourself As a Market Expert is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Integrating Your Insurance Newsletter into Your Podcasts

yprinzel — Fri, 04 Jun 2010 13:57:21 +0000

In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video watching is on the rise and if you have a website and blog and are not using podcasts as another means of getting [...]

Integrating Your Insurance Newsletter into Your Podcasts is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

4 Tips for Creating a Forward-Worthy Newsletter

yprinzel — Sun, 23 May 2010 19:50:08 +0000

One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable that they quickly want to forward it on to others within their online and offline social circles. This exposes your [...]

4 Tips for Creating a Forward-Worthy Newsletter is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process

yprinzel — Thu, 01 Apr 2010 01:51:31 +0000

While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust. 4. Individualize your sales pitch. These steps have been traditionally time consuming but so valuable to your success rate that you had no choice but [...]

5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Reaping the Benefits of an Insurance Newsletter During the Sales Cycle

yprinzel — Fri, 12 Mar 2010 20:17:16 +0000

You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an insurance newsletter can make. Prospecting Prospecting is never a fun task. Trying to find qualified leads, marketing yourself and buying lists can [...]

Reaping the Benefits of an Insurance Newsletter During the Sales Cycle is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Newsletter Marketing—The Power of Staying on Your Prospect’s Mind

admin — Thu, 18 Feb 2010 20:46:57 +0000

If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in a week. You don’t get one sale for every phone call you make or flyer you send, which means you [...]

Newsletter Marketing—The Power of Staying on Your Prospect’s Mind is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Getting Started with Twitter: Guide for Insurance Agencies

admin — Mon, 15 Feb 2010 14:26:59 +0000

It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that Twitter is only useful for finding out how Ashton Kutcher and Demi Moore’s relationship is going, you need to understand [...]

Getting Started with Twitter: Guide for Insurance Agencies is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Quick n Dirty Marketing Plan Series Part 3: Don’t just be On the Web—Work the Web

admin — Tue, 22 Dec 2009 17:12:12 +0000

In case you haven’t heard, the internet is making waves in insurance prospecting. Not only is it widening your network of referrals and prospects but it can put you in touch with an entire generation of uninsured individuals that rely on the internet for much of their shopping and researching. In 2010, these are the web [...]

Quick n Dirty Marketing Plan Series Part 3: Don’t just be On the Web—Work the Web is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Quick n Dirty Marketing Plan Series Part 2: The Power of Print

admin — Tue, 15 Dec 2009 17:10:17 +0000

The first step in developing the print portion of your marketing campaign is to determine what print items you want to have. Leave behinds? Postcards? Brochures? Seminar materials? Here is a list of some of the materials you can include in your marketing arsenal: Letterhead Envelopes Sales flyers Business cards Blank cards (for thank you notes) Address labels Newsletters Calendars Brochures Post cards Business reply cards Seminar [...]

Quick n Dirty Marketing Plan Series Part 2: The Power of Print is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Quick n Dirty Marketing Plan Series Part 1: Elements of Design

admin — Thu, 10 Dec 2009 17:09:59 +0000

2010 is coming whether you like it or not—is your marketing plan ready? Are you ready to make all the changes you need in order to unleash a full-scale marketing attack on your unsuspecting prospects? Are you ready to bring your website, blog, print marketing materials, local branding and social networking together into a total [...]

Quick n Dirty Marketing Plan Series Part 1: Elements of Design is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents