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Category Archives: Email Newsletters

New Gmail Tabs Feature May Be More Beneficial Than Marketers Originally Predicted

A recent study by Return Path closely analyzed the new Gmail Tabs feature. In the study, Return Path said that the program was a success during its first week. Tabs was made to categorize inbound messages. While some marketers predicted … Continue reading

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Maximizing Your Social Networking Plan with Newsletters

There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately find your newsletter to be … Continue reading

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4 Tips for Creating a Forward-Worthy Newsletter

One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable that they quickly want to … Continue reading

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Newsletters Are Perfect for Cross Selling Other Coverage

One of the best benefits of having an electronic or print newsletter available for your clients is that it gives you a great opportunity for cross-selling other lines of coverage.  This ability opens up your agency and exposes you to … Continue reading

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4 Ways Insurance Newsletters Could Change Your Client’s Point of View

It’s not always easy to be in sales. The poor sales practices of just a few agents and companies have been publicized enough to make some consumers overly suspicious–so much so that they think all sales people have ulterior motives … Continue reading

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Saving Time and Money with a Newsletter

As an agent, time is one of your most valuable commodities. It is limited in availability and the more you are able to save for yourself and your family, the richer you feel. But because so much of your career … Continue reading

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The Benefits of Offering Both Email and Print Newsletters

Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the electronic newsletter, others prefer the … Continue reading

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5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process

While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust. 4. Individualize your sales pitch.

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Email Open Rate Accuracy Remains a Hot Button

Email marketing has been around for 10+ years now, but email open rates remain a point of contention among marketers. Some consider them irrelevant, others live and die by their open rates. Some marketers disregard them as pointless. Like anything … Continue reading

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Reaping the Benefits of an Insurance Newsletter During the Sales Cycle

You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an insurance newsletter can make. Prospecting … Continue reading

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