Foresight Publishing Blog: Marketing Ideas for Insurance Agents » Email Newsletters

Maximizing Your Social Networking Plan with Newsletters

yprinzel — Sun, 23 May 2010 19:51:56 +0000

There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately find your newsletter to be a possible help, but consider the following: 1. A newsletter can keep your fan page alive: [...]

Maximizing Your Social Networking Plan with Newsletters is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

4 Tips for Creating a Forward-Worthy Newsletter

yprinzel — Sun, 23 May 2010 19:50:08 +0000

One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable that they quickly want to forward it on to others within their online and offline social circles. This exposes your [...]

4 Tips for Creating a Forward-Worthy Newsletter is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Newsletters Are Perfect for Cross Selling Other Coverage

yprinzel — Fri, 30 Apr 2010 10:46:53 +0000

One of the best benefits of having an electronic or print newsletter available for your clients is that it gives you a great opportunity for cross-selling other lines of coverage. This ability opens up your agency and exposes you to sales opportunities you might have otherwise missed out on. With all the changes ushered in by [...]

Newsletters Are Perfect for Cross Selling Other Coverage is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

4 Ways Insurance Newsletters Could Change Your Client’s Point of View

yprinzel — Fri, 23 Apr 2010 14:54:21 +0000

It’s not always easy to be in sales. The poor sales practices of just a few agents and companies have been publicized enough to make some consumers overly suspicious–so much so that they think all sales people have ulterior motives to sell at any cost. When you meet a prospect who exhibits this line of [...]

4 Ways Insurance Newsletters Could Change Your Client’s Point of View is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Saving Time and Money with a Newsletter

yprinzel — Fri, 23 Apr 2010 14:53:21 +0000

As an agent, time is one of your most valuable commodities. It is limited in availability and the more you are able to save for yourself and your family, the richer you feel. But because so much of your career is devoted toward customer service and education, your time can be easily used up by [...]

Saving Time and Money with a Newsletter is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

The Benefits of Offering Both Email and Print Newsletters

yprinzel — Thu, 01 Apr 2010 01:53:17 +0000

Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the electronic newsletter, others prefer the tangible, tactile sensation of a printed newsletter between their fingertips. If you still aren’t sure [...]

The Benefits of Offering Both Email and Print Newsletters is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process

yprinzel — Thu, 01 Apr 2010 01:51:31 +0000

While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust. 4. Individualize your sales pitch. These steps have been traditionally time consuming but so valuable to your success rate that you had no choice but [...]

5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Email Open Rate Accuracy Remains a Hot Button

admin — Mon, 29 Mar 2010 15:23:57 +0000

Email marketing has been around for 10+ years now, but email open rates remain a point of contention among marketers. Some consider them irrelevant, others live and die by their open rates. Some marketers disregard them as pointless. Like anything there’s a happy medium to be found somewhere. Methods to track open rates remain basically the [...]

Email Open Rate Accuracy Remains a Hot Button is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Reaping the Benefits of an Insurance Newsletter During the Sales Cycle

yprinzel — Fri, 12 Mar 2010 20:17:16 +0000

You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an insurance newsletter can make. Prospecting Prospecting is never a fun task. Trying to find qualified leads, marketing yourself and buying lists can [...]

Reaping the Benefits of an Insurance Newsletter During the Sales Cycle is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Can Email Newsletters Be a Goldmine for Your Agency?

admin — Thu, 25 Feb 2010 20:53:51 +0000

Whenever you consider adding another marketing method to your agency’s marketing plan, you must consider the method’s value proposition. A new marketing method that offers little value beyond those which you already use might not be a good addition—but a marketing method that has a greater value proposition could be a gold mine. Email insurance newsletters [...]

Can Email Newsletters Be a Goldmine for Your Agency? is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents