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Category Archives: Uncategorized

Improving Your E-mail Open Rate

Everyone wants to get the best value from each marketing dollar spent.  You’ve invested in an eNewsletter campaign.  Now, how can you get the best possible open rate?  There are several things to consider, and we make it easy. Take … Continue reading

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Insurance Industry Missing Big Opportunity

As people live longer the U.S. Population is getting older, creating an untapped opportunity for insurers.  According to a recent Swiss Re Institute Study, the 65+ age group in America has a $3.1 trillion wallet, and the domestic insurance market … Continue reading

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Study Shows Personalized Communications is Key to Retention

Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day – dealing with issues from claims … Continue reading

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How-To: Automatically Post Your Insurance Agency Newsletter on Social Media

Get an extra boost when you post your Insurance Agency Newsletter on Social Media*. The set up can be confusing so let us offer you this step-by-step tutorial. Login to your eNewsletter account the same way you would do to make … Continue reading

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Marketing Tip: Email Only The People You Know

Contrary to popular belief, people do like to receive promotional emails. In fact, 96% of US adults earning $75,000 – $99,900 would like to receive promotional emails from companies they do business with. Email marketing is one of the most … Continue reading

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Vital Content Marketing with LinkedIn

In today’s competitive marketplace, content marketing becomes ever-more-important, and should definitely be a piece in your agency’s marketing puzzle.  Content marketing helps you accomplish more, while using less of your valuable financial resources.  And LinkedIn provides a perfect avenue for … Continue reading

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ACA Update: America Needs Its Agents After All

The Affordable Care Act has been law for five years now and all signs indicate that the government is not doing a very good job selling insurance. Both online portals as well as salaried government workers are not cutting it. … Continue reading

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A Quality Book of Business returns a Higher Revenue per Hour and a Higher Agency Valuation

Insurance Agencies that have a quality book of business deliver a much higher revenue per hour of staff time and are able to sell the agency at a premium when that time comes. What are the characteristics of a high … Continue reading

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Facebook Cracks Down on “Overly-Promotional” Posts

For years, financial professionals have been leveraging social media platforms like Facebook to reach their natural and extended markets. It’s been a lucrative practice for them. Naturally, it was only a matter of time before executives at Facebook took notice. … Continue reading

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Re-think Agency Communications

Insurance agents need to re-think the way they communicate with customers and prospects on-line. E-mail marketing is cost efficient and can deliver great results.  But there are many things you can do to turn your marketing campaign from basic and … Continue reading

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