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Category Archives: Uncategorized

Insurance Industry Missing Big Opportunity

As people live longer the U.S. Population is getting older, creating an untapped opportunity for insurers.  According to a recent Swiss Re Institute Study, the 65+ age group in America has a $3.1 trillion wallet, and the domestic insurance market … Continue reading

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Study Shows Personalized Communications is Key to Retention

Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day – dealing with issues from claims … Continue reading

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How-To: Automatically Post Your Insurance Agency Newsletter on Social Media

Get an extra boost when you post your Insurance Agency Newsletter on Social Media*. The set up can be confusing so let us offer you this step-by-step tutorial. Login to your eNewsletter account the same way you would do to make … Continue reading

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Marketing Tip: Email Only The People You Know

Contrary to popular belief, people do like to receive promotional emails. In fact, 96% of US adults earning $75,000 – $99,900 would like to receive promotional emails from companies they do business with. Email marketing is one of the most … Continue reading

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Vital Content Marketing with LinkedIn

In today’s competitive marketplace, content marketing becomes ever-more-important, and should definitely be a piece in your agency’s marketing puzzle.  Content marketing helps you accomplish more, while using less of your valuable financial resources.  And LinkedIn provides a perfect avenue for … Continue reading

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ACA Update: America Needs Its Agents After All

The Affordable Care Act has been law for five years now and all signs indicate that the government is not doing a very good job selling insurance. Both online portals as well as salaried government workers are not cutting it. … Continue reading

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A Quality Book of Business returns a Higher Revenue per Hour and a Higher Agency Valuation

Insurance Agencies that have a quality book of business deliver a much higher revenue per hour of staff time and are able to sell the agency at a premium when that time comes. What are the characteristics of a high … Continue reading

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Facebook Cracks Down on “Overly-Promotional” Posts

For years, financial professionals have been leveraging social media platforms like Facebook to reach their natural and extended markets. It’s been a lucrative practice for them. Naturally, it was only a matter of time before executives at Facebook took notice. … Continue reading

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Re-think Agency Communications

Insurance agents need to re-think the way they communicate with customers and prospects on-line. E-mail marketing is cost efficient and can deliver great results.  But there are many things you can do to turn your marketing campaign from basic and … Continue reading

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Content Marketing Strategies And Their Growing Importance

Recent research about content marketing showed that it was either a high or medium priority for 90 percent of study participants. While more than 65 percent used newsletters, almost 80 percent curated content but faced attribution and permission issues. Nearly … Continue reading

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