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Category Archives: Website Content

5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process

While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust. 4. Individualize your sales pitch.

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Blogging Your Way to More Insurance Sales

The internet is beginning to really change the face of prospecting. And while it might make that process easier, it doesn’t change the fact that selling comes from building trust between you and your prospect. After all, the best sales … Continue reading

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Four Ways to Create an Effective Insurance Blog

Insurance is a business based on relationships. People want to buy insurance from agents that they know and like; agents who are active in the same communities and social circles and agents who have just six degrees of separation from … Continue reading

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Build Long-Term Value with Your Agency Website

These days all you hear about on websites, on forums and in blogs is SEO. SEO (Search Engine Optimization) is a means of driving traffic to your website. That is all SEO does for you. It does not create value … Continue reading

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Choosing the Right Articles for Your Newsletter

We all know that newsletters help create opportunity for your agency. They keep you in the client’s mind, display your industry knowledge and show that you are invested in keeping your clients educated and informed. Unfortunately, if you choose the … Continue reading

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Building Trust Through Your Website

Your website is more than just a way to attract new clients to your services. Your website serves as your sales department, your education library, your public image, and more. By keeping your website updated and filled with relevant information … Continue reading

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Optimize Your Agency Website with Fresh, Relevant Content

If you’re like most agents you’ve got a website for your agency, but are likely struggling to get traffic. Unfortunately, the mantra “If You Build It, They Will Come” doesn’t apply here. With a little elbow grease, however, any agent … Continue reading

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