Foresight Publishing Blog: Marketing Ideas for Insurance Agents » Website Content

5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process

yprinzel — Thu, 01 Apr 2010 01:51:31 +0000

While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust. 4. Individualize your sales pitch. These steps have been traditionally time consuming but so valuable to your success rate that you had no choice but [...]

5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Blogging Your Way to More Insurance Sales

admin — Mon, 22 Feb 2010 20:47:18 +0000

The internet is beginning to really change the face of prospecting. And while it might make that process easier, it doesn’t change the fact that selling comes from building trust between you and your prospect. After all, the best sales environment is one in which the client trusts you and your judgment and has a [...]

Blogging Your Way to More Insurance Sales is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Four Ways to Create an Effective Insurance Blog

admin — Fri, 18 Sep 2009 09:59:34 +0000

Insurance is a business based on relationships. People want to buy insurance from agents that they know and like; agents who are active in the same communities and social circles and agents who have just six degrees of separation from themselves. While the internet has brought access to a wider circle of clients, it has [...]

Four Ways to Create an Effective Insurance Blog is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Build Long-Term Value with Your Agency Website

admin — Fri, 21 Aug 2009 11:10:56 +0000

These days all you hear about on websites, on forums and in blogs is SEO. SEO (Search Engine Optimization) is a means of driving traffic to your website. That is all SEO does for you. It does not create value to your readers, it does not position you as an authority in insurance and it [...]

Build Long-Term Value with Your Agency Website is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Choosing the Right Articles for Your Newsletter

admin — Thu, 09 Jul 2009 02:07:03 +0000

We all know that newsletters help create opportunity for your agency. They keep you in the client’s mind, display your industry knowledge and show that you are invested in keeping your clients educated and informed. Unfortunately, if you choose the wrong articles for your newsletter, you risk not just a deleted email or unread newsletter, [...]

Choosing the Right Articles for Your Newsletter is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Building Trust Through Your Website

admin — Wed, 01 Jul 2009 16:15:28 +0000

Your website is more than just a way to attract new clients to your services. Your website serves as your sales department, your education library, your public image, and more. By keeping your website updated and filled with relevant information that showcases your knowledge and accessibility, it can be used as a tool to create [...]

Building Trust Through Your Website is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents

Optimize Your Agency Website with Fresh, Relevant Content

admin — Sun, 05 Apr 2009 15:08:24 +0000

If you’re like most agents you’ve got a website for your agency, but are likely struggling to get traffic. Unfortunately, the mantra “If You Build It, They Will Come” doesn’t apply here. With a little elbow grease, however, any agent can achieve success on the web. Regularly Add New Content The days where you can put up [...]

Optimize Your Agency Website with Fresh, Relevant Content is a post from: Foresight Publishing Blog: Marketing Ideas for Insurance Agents