How Often Should You Send Your Email Newsletter?
A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail as often as weekly, or worse daily. Our advice is always the same, do you think your clients really want to receive a daily or weekly marketing message from you?
While increasing your frequency might lead to short-term traffic spikes to your website or quote requests from prospects; it can also increase unsubscribes and even spam reporting.
A recent piece from Email Marketing Reports examines this issue in greater details:
As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times.
Experts are skeptical, citing the risks of increased spam complaints, unsubscribes and list fatigue. Short-term response boosts can come at the cost of delivery problems, damage to your brand, and long-term loss of sales/responses … [continue reading]
Filed in Agent Marketing, Email Newsletters | One response so far
Old Leads, New Leads, Red Leads, Blue Leads... Mar 12th 2009 at 05:59 am 1
[...] Re: Old Leads, New Leads, Red Leads, Blue Leads… Go to Top Originally Posted by CHUMPS FROM OXFORD I guess that was my question. With the autoresponder (Norvax)…if you send someone an email six and perhaps 12 months after you received the lead…Is that a violation? Remember…this is an email. Make the assumption that a sale was not made and the prospect received emails during the first six months, but never responded. If you are only mailing to your list once every 6 mos, they will have long since forgotten about you. When you talk to a new lead get permission to follow up by email. Then make sure there is an unsubscribe link displayed somewhere in your email. Just posted an article to our blog yesterday about email sending frequency. How Often Should You Send Your Email Newsletter? | Foresight Publishing Blog [...]