Ever wonder why people unsubscribe from your agency email newsletters? According to the chart below from Marketing Sherpa, 58% of respondents stopped reading or unsubscribed from email newsletters because they felt the content was irrelevant.

Conclusion: Your clients work with you for your expertise.  As an example, if you specialize in providing commercial lines insurance to restaurants, be sure your newsletter content caters to this target audience. It’s likely this audience wouldn’t be interested in a newsletter focused on the construction market.