2010 is coming whether you like it or not—is your marketing plan ready? Are you ready to make all the changes you need in order to unleash a full-scale marketing attack on your unsuspecting prospects? Are you ready to bring your website, blog, print marketing materials, local branding and social networking together into a total [...]

Last week, we talked about some of the things you can do to set yourself apart from other agents in your area while utilizing websites, newsletters and trade magazine articles. This week we are going to go a little deeper into the concept of branding yourself and setting yourself apart by discussing the creation and [...]

One trip to a grocery store will tell you that there are a lot of choices to be made each day. If you want “o” shaped, fruit-flavored cereal for breakfast, it’s no longer a matter of running to the store and grabbing a box. It’s now a matter of going to the store, finding all [...]

You may not dream of seeing your name in the lights, but to have your byline appear in an industry recognized trade magazine could be lucrative for your agency. The authority that comes with a published credit in a respected industry journal is undeniable and the potential marketing opportunities are impossible to ignore.
Luckily, trade magazines [...]

With an email newsletter, you have many different items to manage in terms of newsletter delivery and getting subscribers to read it. First comes the technical aspects of your newsletter so that it actually gets into your subscribers’ email boxes and next are the personal aspects of your newsletter so you create a relationship with [...]

Have you ever had one of those days when your email inbox is ominously…silent? You realize around 1PM that you haven’t received any emails all day. You think about how odd that is, and proceed to compulsively click the “Get Mail” button on your email program. If you’re really desperate, you resort to accessing another [...]

If you aren’t keeping your clients happy and informed, there are thousands of other agents waiting in the wings to fill in for you. The one trick up most successful agent’s sleeves is building loyalty. When you work to create client loyalty, you take action that keeps clients happy with your work and the information you provide [...]

Pictures are a great way to help your newsletter content resonate more strongly with your readers. Pictures can help explain your perspective on the subject matter of your articles and give assistance to visual learners in really understanding your content. Of course, you can also use pictures to provide comic relief and to help pique [...]

Insurance is a business based on relationships. People want to buy insurance from agents that they know and like; agents who are active in the same communities and social circles and agents who have just six degrees of separation from themselves. While the internet has brought access to a wider circle of clients, it has [...]

In these days of political correctness and overly cautious legalese, many agents think their newsletters must toe the line of boring to keep them out of trouble. This concern with doing the right thing can create newsletters that are uninspired, stale and so safe they might be used as floatation devices.
Well-written newsletters with evergreen content [...]