Ever wonder why people unsubscribe from your agency email newsletters? According to the chart below from Marketing Sherpa, 58% of respondents stopped reading or unsubscribed from email newsletters because they felt the content was irrelevant…. Read More Keep Email Newsletter Content Relevant to Retain Attention
In this day and age, agents aren’t just in the insurance sales business anymore—they have to be skilled marketers, as well. The average U.S. consumer is inundated with about 3,000 marketing messages a day. Consequently,… Read More Email Newsletters: A High-Powered Marketing Tool for Agents
Building a mailing list is a challenge for any agency. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can be significant. Consider… Read More Five Tips to Build Your Email List
A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail… Read More How Often Should You Send Your Email Newsletter?
There’s no question about it: insurance agents have to stay in touch with their clients if they want their business to grow and thrive. A monthly or weekly newsletter, whether it’s print or electronic, is… Read More Turn Heads with an Effective Newsletter Campaign
Obviously, it’s always important for advisors to stay in touch with their clients. But in tough economic times like these, client communication becomes absolutely critical. Whether you work with individuals or businesses, one thing is… Read More Client Communication is Key in a Tough Economy