Insurance agents new to email marketing are usually surprised when only a portion of their email newsletters are opened. “Hey, these are my clients why aren’t they all reading my messages?” Don’t worry it’s not…
Read MoreWhat’s considered spam has changed in recent years from unsolicited email to unwanted email. Understanding what consumers consider spam and why they report emails as spam are key ingredients in effective email insurance marketing. Consider…
If you’re like most agents you’ve got a website for your agency, but are likely struggling to get traffic. Unfortunately, the mantra “If You Build It, They Will Come” doesn’t apply here. With a little…
