Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the… Read More The Benefits of Offering Both Email and Print Newsletters
5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust…. Read More 5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
Email Open Rate Accuracy Remains a Hot Button
Email marketing has been around for 10+ years now, but email open rates remain a point of contention among marketers. Some consider them irrelevant, others live and die by their open rates. Some marketers disregard… Read More Email Open Rate Accuracy Remains a Hot Button
Reaping the Benefits of an Insurance Newsletter During the Sales Cycle
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an… Read More Reaping the Benefits of an Insurance Newsletter During the Sales Cycle