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Monthly Archives: March 2010

The Benefits of Offering Both Email and Print Newsletters

Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the electronic newsletter, others prefer the … Continue reading

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5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process

While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust. 4. Individualize your sales pitch.

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Email Open Rate Accuracy Remains a Hot Button

Email marketing has been around for 10+ years now, but email open rates remain a point of contention among marketers. Some consider them irrelevant, others live and die by their open rates. Some marketers disregard them as pointless. Like anything … Continue reading

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Reaping the Benefits of an Insurance Newsletter During the Sales Cycle

You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an insurance newsletter can make. Prospecting … Continue reading

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