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Monthly Archives: August 2013

New Gmail Tabs Feature May Be More Beneficial Than Marketers Originally Predicted

A recent study by Return Path closely analyzed the new Gmail Tabs feature. In the study, Return Path said that the program was a success during its first week. Tabs was made to categorize inbound messages. While some marketers predicted … Continue reading

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Content Marketing Strategies And Their Growing Importance

Recent research about content marketing showed that it was either a high or medium priority for 90 percent of study participants. While more than 65 percent used newsletters, almost 80 percent curated content but faced attribution and permission issues. Nearly … Continue reading

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