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Category Archives: Agent Marketing

Reasons to Blog and Why You Need Good Content (Part 5) Target potential customers

5. Target potential customers Typically, your blog should not include direct promotion of your products and services. You should instead write about issues that affect your clients and dovetail with your products. The key is using content that your potential … Continue reading

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Five Reasons to Blog and Why You Need Good Content Part 4: It Drives Long-Term Results

To get the most traction out of your blog and social/media posts, you need to get your clients reading your stuff. The best way to that is to shoot out a newsletter (which we can provide for you) that points … Continue reading

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Five reasons to blog and why you need good content (Part 1)

As a company that works with insurance agency client communications, I can’t tell you how many insurance broker’s websites I’ve come across that have a “blog” tab but no content. Or if there is any, the last post was more … Continue reading

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Your Clients Need Your Advice!

What are you doing to reach out to your clients on a regular basis? Besides being their broker, they look to you as the expert on helping them manage their exposure. But it’s difficult to contact them on a regular … Continue reading

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Tired of Creating Your Own Content?

One of the best ways to get noticed and have high Google rankings is to keep content fresh on your insurance agency website. But for most people, writing is worse than going to the dentist and even if someone can … Continue reading

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How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?

Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates are on the rise, more … Continue reading

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Are You Reaching Out to Your Clients in Times of Crises?

With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After taking care of their own personal safety, your clients will next … Continue reading

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Existing Client Marketing: The Smart Investment

You have built or acquired your agency and over the years, you have gained many existing clients. Some accounts may be well rounded, some are not, and some policies are on the verge of falling off the books. Yet you … Continue reading

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Newly Acquired Agency: Clients Don’t Know You

When an agency changes hands and the clients are notified, the agency faces a greater risk losing clients and having a higher–than-normal attrition rate. This increased rate of attrition can partially be attributed to loyalty felt by existing clients towards … Continue reading

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Increase Sales and Retention with an Agency Newsletter

You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, Account Rounding, Coverage Gaps, Client Retention and Referrals. Let’s look at each stage to get an idea of just how much difference an insurance … Continue reading

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