2010 is coming whether you like it or not—is your marketing plan ready? Are you ready to make all the changes you need in order to unleash a full-scale marketing attack on your unsuspecting prospects?… Read More Quick n Dirty Marketing Plan Series Part 1: Elements of Design
What Comes to Mind When Clients/Prospects Think About Your Agency?
Last week, we talked about some of the things you can do to set yourself apart from other agents in your area while utilizing websites, newsletters and trade magazine articles. This week we are going… Read More What Comes to Mind When Clients/Prospects Think About Your Agency?
3 Ways to Get Recognition for Brand YOU
One trip to a grocery store will tell you that there are a lot of choices to be made each day. If you want “o” shaped, fruit-flavored cereal for breakfast, it’s no longer a matter… Read More 3 Ways to Get Recognition for Brand YOU
Position Your Agency with Targeted Trade Journal Articles
You may not dream of seeing your name in the lights, but to have your byline appear in an industry recognized trade magazine could be lucrative for your agency. The authority that comes with a… Read More Position Your Agency with Targeted Trade Journal Articles
Four Ways Newsletters Help Reinforce Client Loyalty
If you aren’t keeping your clients happy and informed, there are thousands of other agents waiting in the wings to fill in for you. The one trick up most successful agent’s sleeves is building loyalty. When you… Read More Four Ways Newsletters Help Reinforce Client Loyalty
Four Ways to Create an Effective Insurance Blog
Insurance is a business based on relationships. People want to buy insurance from agents that they know and like; agents who are active in the same communities and social circles and agents who have just… Read More Four Ways to Create an Effective Insurance Blog
Three Easy Ways to Keep Your Readers Interested
In these days of political correctness and overly cautious legalese, many agents think their newsletters must toe the line of boring to keep them out of trouble. This concern with doing the right thing can… Read More Three Easy Ways to Keep Your Readers Interested
The Importance of Communication in a Turbulent Economy
Every day, whether they like it or not, your clients are bombarded with news about the troubled economy. They sit and watch as CEOs are replaced, new policies are discussed, and stock values rise and… Read More The Importance of Communication in a Turbulent Economy
Marketing Even More Important in This Down Economy
The economy can be like a speed trap for your business. As soon as the economy starts to tank, your phone stops ringing and your business suffers. Initially, you may try to convince yourself that… Read More Marketing Even More Important in This Down Economy
Are Newsletters Too Old School?
Sometimes, marketing techniques reach a point when they are no longer as successful as they once were. In these days of racing technological advances, digital marketing techniques fall in and out of fashion so quickly,… Read More Are Newsletters Too Old School?