You may not dream of seeing your name in the lights, but to have your byline appear in an industry recognized trade magazine could be lucrative for your agency. The authority that comes with a…
Read MoreIf you aren’t keeping your clients happy and informed, there are thousands of other agents waiting in the wings to fill in for you. The one trick up most successful agent’s sleeves is building loyalty. When you…
Insurance is a business based on relationships. People want to buy insurance from agents that they know and like; agents who are active in the same communities and social circles and agents who have just…
In these days of political correctness and overly cautious legalese, many agents think their newsletters must toe the line of boring to keep them out of trouble. This concern with doing the right thing can…
Every day, whether they like it or not, your clients are bombarded with news about the troubled economy. They sit and watch as CEOs are replaced, new policies are discussed, and stock values rise and…
The economy can be like a speed trap for your business. As soon as the economy starts to tank, your phone stops ringing and your business suffers. Initially, you may try to convince yourself that…
Sometimes, marketing techniques reach a point when they are no longer as successful as they once were. In these days of racing technological advances, digital marketing techniques fall in and out of fashion so quickly,…
When you start a direct marketing campaign, you must design the perfect pitch. Think about it, you have one shot to dazzle your potential client with your copy. With the amount of money you spend…
Anyone with an email address knows what spam is, and if you’re like me you absolutely despise it. So as an email marketer, why would you want to risk associating your agency brand with that…
Insurance agents new to email marketing are usually surprised when only a portion of their email newsletters are opened. “Hey, these are my clients why aren’t they all reading my messages?” Don’t worry it’s not…
