Your Clients Need Your Advice!
What are you doing to reach out to your clients on a regular basis? Besides being their broker, they look to you as the expert on helping them manage their exposure. But it’s difficult to…
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Category: Email Newsletters
A collection of carefully written articles to help you build a stellar newsletters.
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Insurance Agency Newsletter Secrets
If you’re considering a newsletter as a way to stay in front of your clients, you should focus on providing them with valuable information in the newsletter rather than up-selling. These days people’s e-mail boxes…
How Often Should You Send Your Email Newsletter?
A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail…
How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?
Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates…
Are You Reaching Out to Your Clients in Times of Crises?
With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After taking care of their own personal…
New Gmail Tabs Feature May Be More Beneficial Than Marketers Originally Predicted
A recent study by Return Path closely analyzed the new Gmail Tabs feature. In the study, Return Path said that the program was a success during its first week. Tabs was made to categorize inbound…
Maximizing Your Social Networking Plan with Newsletters
There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately…
4 Tips for Creating a Forward-Worthy Newsletter
One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable…
Newsletters Are Perfect for Cross Selling Other Coverage
One of the best benefits of having an electronic or print newsletter available for your clients is that it gives you a great opportunity for cross-selling other lines of coverage. This ability opens up your…
4 Ways Insurance Newsletters Could Change Your Client’s Point of View
It’s not always easy to be in sales. The poor sales practices of just a few agents and companies have been publicized enough to make some consumers overly suspicious–so much so that they think all…