There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately… Read More Maximizing Your Social Networking Plan with Newsletters
4 Tips for Creating a Forward-Worthy Newsletter
One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable… Read More 4 Tips for Creating a Forward-Worthy Newsletter
Newsletters Are Perfect for Cross Selling Other Coverage
One of the best benefits of having an electronic or print newsletter available for your clients is that it gives you a great opportunity for cross-selling other lines of coverage. This ability opens up your… Read More Newsletters Are Perfect for Cross Selling Other Coverage
4 Ways Insurance Newsletters Could Change Your Client’s Point of View
It’s not always easy to be in sales. The poor sales practices of just a few agents and companies have been publicized enough to make some consumers overly suspicious–so much so that they think all… Read More 4 Ways Insurance Newsletters Could Change Your Client’s Point of View
Saving Time and Money with a Newsletter
As an agent, time is one of your most valuable commodities. It is limited in availability and the more you are able to save for yourself and your family, the richer you feel. But because… Read More Saving Time and Money with a Newsletter
The Benefits of Offering Both Email and Print Newsletters
Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the… Read More The Benefits of Offering Both Email and Print Newsletters
5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust…. Read More 5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
Email Open Rate Accuracy Remains a Hot Button
Email marketing has been around for 10+ years now, but email open rates remain a point of contention among marketers. Some consider them irrelevant, others live and die by their open rates. Some marketers disregard… Read More Email Open Rate Accuracy Remains a Hot Button
Reaping the Benefits of an Insurance Newsletter During the Sales Cycle
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an… Read More Reaping the Benefits of an Insurance Newsletter During the Sales Cycle
Can Email Newsletters Be a Goldmine for Your Agency?
Whenever you consider adding another marketing method to your agency’s marketing plan, you must consider the method’s value proposition. A new marketing method that offers little value beyond those which you already use might not… Read More Can Email Newsletters Be a Goldmine for Your Agency?