Whenever you consider adding another marketing method to your agency’s marketing plan, you must consider the method’s value proposition. A new marketing method that offers little value beyond those which you already use might not… Read More Can Email Newsletters Be a Goldmine for Your Agency?
Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in… Read More Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
Getting Started with Twitter: Guide for Insurance Agencies
It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that… Read More Getting Started with Twitter: Guide for Insurance Agencies
Email Newsletter Dos and Don’ts
With an email newsletter, you have many different items to manage in terms of newsletter delivery and getting subscribers to read it. First comes the technical aspects of your newsletter so that it actually gets… Read More Email Newsletter Dos and Don’ts
Solving Email Newsletter Delivery Problems
Have you ever had one of those days when your email inbox is ominously…silent? You realize around 1PM that you haven’t received any emails all day. You think about how odd that is, and proceed… Read More Solving Email Newsletter Delivery Problems
Four Ways Newsletters Help Reinforce Client Loyalty
If you aren’t keeping your clients happy and informed, there are thousands of other agents waiting in the wings to fill in for you. The one trick up most successful agent’s sleeves is building loyalty. When you… Read More Four Ways Newsletters Help Reinforce Client Loyalty
Perk Up Your Insurance Newsletter with Pictures
Pictures are a great way to help your newsletter content resonate more strongly with your readers. Pictures can help explain your perspective on the subject matter of your articles and give assistance to visual learners… Read More Perk Up Your Insurance Newsletter with Pictures
Three Easy Ways to Keep Your Readers Interested
In these days of political correctness and overly cautious legalese, many agents think their newsletters must toe the line of boring to keep them out of trouble. This concern with doing the right thing can… Read More Three Easy Ways to Keep Your Readers Interested
Upgrade Alert – Select Your Own eNewsletter Mailing Date
We have added another new feature to our email newsletter program that many of you had requested in the past. You can now choose any day of the month to send out your e-mail newsletter…. Read More Upgrade Alert – Select Your Own eNewsletter Mailing Date
The Importance of Communication in a Turbulent Economy
Every day, whether they like it or not, your clients are bombarded with news about the troubled economy. They sit and watch as CEOs are replaced, new policies are discussed, and stock values rise and… Read More The Importance of Communication in a Turbulent Economy