Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the…
Read MoreWhile every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust….
Email marketing has been around for 10+ years now, but email open rates remain a point of contention among marketers. Some consider them irrelevant, others live and die by their open rates. Some marketers disregard…
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an…
Whenever you consider adding another marketing method to your agency’s marketing plan, you must consider the method’s value proposition. A new marketing method that offers little value beyond those which you already use might not…
If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in…
It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that…
With an email newsletter, you have many different items to manage in terms of newsletter delivery and getting subscribers to read it. First comes the technical aspects of your newsletter so that it actually gets…
Have you ever had one of those days when your email inbox is ominously…silent? You realize around 1PM that you haven’t received any emails all day. You think about how odd that is, and proceed…
If you aren’t keeping your clients happy and informed, there are thousands of other agents waiting in the wings to fill in for you. The one trick up most successful agent’s sleeves is building loyalty. When you…
