Saving Time and Money with a Newsletter
As an agent, time is one of your most valuable commodities. It is limited in availability and the more you are able to save for yourself and your family, the richer you feel. But because…
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Category: Email Newsletters
A collection of carefully written articles to help you build a stellar newsletters.
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The Benefits of Offering Both Email and Print Newsletters
Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the…
5 Ways Newsletters and Blogs Maximize Your Insurance Sales Process
While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust….
Email Open Rate Accuracy Remains a Hot Button
Email marketing has been around for 10+ years now, but email open rates remain a point of contention among marketers. Some consider them irrelevant, others live and die by their open rates. Some marketers disregard…
Reaping the Benefits of an Insurance Newsletter During the Sales Cycle
You probably don’t realize just how valuable your insurance newsletter is when it comes to prospecting, making sales and client retention. Let’s look at each stage to get an idea just how much difference an…
Can Email Newsletters Be a Goldmine for Your Agency?
Whenever you consider adding another marketing method to your agency’s marketing plan, you must consider the method’s value proposition. A new marketing method that offers little value beyond those which you already use might not…
Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in…
Getting Started with Twitter: Guide for Insurance Agencies
It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that…
Email Newsletter Dos and Don’ts
With an email newsletter, you have many different items to manage in terms of newsletter delivery and getting subscribers to read it. First comes the technical aspects of your newsletter so that it actually gets…
Solving Email Newsletter Delivery Problems
Have you ever had one of those days when your email inbox is ominously…silent? You realize around 1PM that you haven’t received any emails all day. You think about how odd that is, and proceed…