Do You Have Permission to Email?
Anyone with an email address knows what spam is, and if you’re like me you absolutely despise it. So as an email marketer, why would you want to risk associating your agency brand with that…
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Category: Email Newsletters
A collection of carefully written articles to help you build a stellar newsletters.
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11 Tips to Increase Your Email Newsletter Open Rate
Insurance agents new to email marketing are usually surprised when only a portion of their email newsletters are opened. “Hey, these are my clients why aren’t they all reading my messages?” Don’t worry it’s not…
Consumers Unclear About What Constitutes Spam
What’s considered spam has changed in recent years from unsolicited email to unwanted email. Understanding what consumers consider spam and why they report emails as spam are key ingredients in effective email insurance marketing. Consider…
Keep Email Newsletter Content Relevant to Retain Attention
Ever wonder why people unsubscribe from your agency email newsletters? According to the chart below from Marketing Sherpa, 58% of respondents stopped reading or unsubscribed from email newsletters because they felt the content was irrelevant….
Email Newsletters: A High-Powered Marketing Tool for Agents
In this day and age, agents aren’t just in the insurance sales business anymore—they have to be skilled marketers, as well. The average U.S. consumer is inundated with about 3,000 marketing messages a day. Consequently,…
Turn Heads with an Effective Newsletter Campaign
There’s no question about it: insurance agents have to stay in touch with their clients if they want their business to grow and thrive. A monthly or weekly newsletter, whether it’s print or electronic, is…
Wiring Your Marketing Campaign: Go Digital with Your Client Newsletter
It’s a wired world. Have you wired your marketing campaign? To build relationships with your clients and prospects, speak to them through the communication channels they utilize. Chances are that your target audience uses e-mail…
Tips for Writing an Effective Email Newsletter Subject Line
If your email subject line doesn’t pique a reader’s interest and entice them to open your message, whatever you’ve written inside won’t matter. Writing an effective subject line, however, is no small challenge. You only…