Pictures are a great way to help your newsletter content resonate more strongly with your readers. Pictures can help explain your perspective on the subject matter of your articles and give assistance to visual learners…
Read MoreIn these days of political correctness and overly cautious legalese, many agents think their newsletters must toe the line of boring to keep them out of trouble. This concern with doing the right thing can…
Every day, whether they like it or not, your clients are bombarded with news about the troubled economy. They sit and watch as CEOs are replaced, new policies are discussed, and stock values rise and…
Sometimes, marketing techniques reach a point when they are no longer as successful as they once were. In these days of racing technological advances, digital marketing techniques fall in and out of fashion so quickly,…
When you start a direct marketing campaign, you must design the perfect pitch. Think about it, you have one shot to dazzle your potential client with your copy. With the amount of money you spend…
There’s no question about it: insurance agents have to stay in touch with their clients if they want their business to grow and thrive. A monthly or weekly newsletter, whether it’s print or electronic, is…
