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A collection of carefully written articles to help you build a stellar newsletters.

Establish Yourself as an Insurance Expert and Gain Clients

Have you established yourself as an expert that can help your clients make the right decisions about their insurance and managing their risk? If not, you are missing an opportunity to further forge your relationships…

Content is King

Most insurance agencies struggle to stay in front of their clients on a regular basis and the result is that they are easily poached by competitors.  Agencies that regularly push to their clients content that…

The Crux: Keeping Your Clients Informed of Risks

How is your commercial insurance brokerage staying in touch with your clients during the year? Are you staying in front of them with e-mails that give them a heads up about news risks, or advice…

Five reasons to blog and why you need good content (Part 3)

You Can Establish Yourself as An Authority As an insurance broker your blog should be helpful to your clients. They should get something out of it. You should regularly be posting content that is helpful…

As Fires Rage, Step Up to Help Your Clients

Do you have clients in harm’s way as wildfires rage through large swaths of the West? Thousands of homes are burning down and lives have been lost. It’s a time of extreme stress for anyone…

Your Clients Don’t Want to Learn about Insurance

Remember that most prospects and insureds are really not interested in learning about insurance. They want you to take care of that for them. One way you can help them without getting too technical is…

Improving Your E-mail Open Rate

Everyone wants to get the best value from each marketing dollar spent.  You’ve invested in an eNewsletter campaign.  Now, how can you get the best possible open rate?  There are several things to consider, and…

Insurance Industry Missing Big Opportunity

As people live longer the U.S. Population is getting older, creating an untapped opportunity for insurers.  According to a recent Swiss Re Institute Study, the 65+ age group in America has a $3.1 trillion wallet,…