Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day –…
Read MoreContrary to popular belief, people do like to receive promotional emails. In fact, 96% of US adults earning $75,000 – $99,900 would like to receive promotional emails from companies they do business with. Email marketing…
In today’s competitive marketplace, content marketing becomes ever-more-important, and should definitely be a piece in your agency’s marketing puzzle. Content marketing helps you accomplish more, while using less of your valuable financial resources. And LinkedIn…
The Affordable Care Act has been law for five years now and all signs indicate that the government is not doing a very good job selling insurance. Both online portals as well as salaried government…
Insurance Agencies that have a quality book of business deliver a much higher revenue per hour of staff time and are able to sell the agency at a premium when that time comes. What are…
For years, financial professionals have been leveraging social media platforms like Facebook to reach their natural and extended markets. It’s been a lucrative practice for them. Naturally, it was only a matter of time before…
Insurance agents need to re-think the way they communicate with customers and prospects on-line. E-mail marketing is cost efficient and can deliver great results. But there are many things you can do to turn your…
Recent research about content marketing showed that it was either a high or medium priority for 90 percent of study participants. While more than 65 percent used newsletters, almost 80 percent curated content but faced…
The ideas we’ve gone through so far are the cornerstones of branding and marketing. But in 2010, why not take it a step further? Why not take your marketing to the extreme? Here are some…
Out of sight, out of mind. It’s a basic human tendency with as many implications to marketing as it has to more personal areas of life. One of the most common marketing mistakes is to…
