Your Clients Need Your Advice!
What are you doing to reach out to your clients on a regular basis? Besides being their broker, they look to you as the expert on helping them manage their exposure. But it’s difficult to…
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Insurance Agency Newsletter Secrets
If you’re considering a newsletter as a way to stay in front of your clients, you should focus on providing them with valuable information in the newsletter rather than up-selling. These days people’s e-mail boxes…
How Often Should You Send Your Email Newsletter?
A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail…
Tired of Creating Your Own Content?
One of the best ways to get noticed and have high Google rankings is to keep content fresh on your insurance agency website. But for most people, writing is worse than going to the dentist…
How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?
Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates…
As Fires Rage, Step Up to Help Your Clients
Do you have clients in harm’s way as wildfires rage through large swaths of the West? Thousands of homes are burning down and lives have been lost. It’s a time of extreme stress for anyone…
Your Clients Don’t Want to Learn about Insurance
Remember that most prospects and insureds are really not interested in learning about insurance. They want you to take care of that for them. One way you can help them without getting too technical is…
Are You Reaching Out to Your Clients in Times of Crises?
With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After taking care of their own personal…
Improving Your E-mail Open Rate
Everyone wants to get the best value from each marketing dollar spent. You’ve invested in an eNewsletter campaign. Now, how can you get the best possible open rate? There are several things to consider, and…
Insurance Industry Missing Big Opportunity
As people live longer the U.S. Population is getting older, creating an untapped opportunity for insurers. According to a recent Swiss Re Institute Study, the 65+ age group in America has a $3.1 trillion wallet,…