A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail…
Read MoreOne of the best ways to get noticed and have high Google rankings is to keep content fresh on your insurance agency website. But for most people, writing is worse than going to the dentist…
Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates…
Do you have clients in harm’s way as wildfires rage through large swaths of the West? Thousands of homes are burning down and lives have been lost. It’s a time of extreme stress for anyone…
Remember that most prospects and insureds are really not interested in learning about insurance. They want you to take care of that for them. One way you can help them without getting too technical is…
With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After taking care of their own personal…
Everyone wants to get the best value from each marketing dollar spent. You’ve invested in an eNewsletter campaign. Now, how can you get the best possible open rate? There are several things to consider, and…
As people live longer the U.S. Population is getting older, creating an untapped opportunity for insurers. According to a recent Swiss Re Institute Study, the 65+ age group in America has a $3.1 trillion wallet,…
Get an extra boost when you post your Insurance Agency Newsletter on Social Media*. The set up can be confusing so let us offer you this step-by-step tutorial. Login to your eNewsletter account the same way…
Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day –…
