Insurance Agencies that have a quality book of business deliver a much higher revenue per hour of staff time and are able to sell the agency at a premium when that time comes. What are… Read More A Quality Book of Business returns a Higher Revenue per Hour and a Higher Agency Valuation
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Facebook Cracks Down on “Overly-Promotional” Posts
For years, financial professionals have been leveraging social media platforms like Facebook to reach their natural and extended markets. It’s been a lucrative practice for them. Naturally, it was only a matter of time before… Read More Facebook Cracks Down on “Overly-Promotional” Posts
Re-think Agency Communications
Insurance agents need to re-think the way they communicate with customers and prospects on-line. E-mail marketing is cost efficient and can deliver great results. But there are many things you can do to turn your… Read More Re-think Agency Communications
New Gmail Tabs Feature May Be More Beneficial Than Marketers Originally Predicted
A recent study by Return Path closely analyzed the new Gmail Tabs feature. In the study, Return Path said that the program was a success during its first week. Tabs was made to categorize inbound… Read More New Gmail Tabs Feature May Be More Beneficial Than Marketers Originally Predicted
Content Marketing Strategies And Their Growing Importance
Recent research about content marketing showed that it was either a high or medium priority for 90 percent of study participants. While more than 65 percent used newsletters, almost 80 percent curated content but faced… Read More Content Marketing Strategies And Their Growing Importance
Existing Client Marketing: The Smart Investment
You have built or acquired your agency and over the years, you have gained many existing clients. Some accounts may be well rounded, some are not, and some policies are on the verge of falling… Read More Existing Client Marketing: The Smart Investment
Newly Acquired Agency: Clients Don’t Know You
When an agency changes hands and the clients are notified, the agency faces a greater risk losing clients and having a higher–than-normal attrition rate. This increased rate of attrition can partially be attributed to loyalty… Read More Newly Acquired Agency: Clients Don’t Know You
Print Newsletters – What are they worth?
In our rapidly changing world of high technology, some business owners begin to question the value of print marketing. With so many on-line opportunities to “touch” clients and prospects, from e-newsletters to social media, is… Read More Print Newsletters – What are they worth?
Publish to Position Yourself As a Market Expert
As an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you… Read More Publish to Position Yourself As a Market Expert
Integrating Your Insurance Newsletter into Your Podcasts
In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video watching is on… Read More Integrating Your Insurance Newsletter into Your Podcasts