In our rapidly changing world of high technology, some business owners begin to question the value of print marketing. With so many on-line opportunities to “touch” clients and prospects, from e-newsletters to social media, is…
Read MoreAs an insurance professional, one of the most critical requirements of your job is to establish credibility with your clients and prospects. But how do you reach this goal? In other words, how do you…
In April, The Nielsen Company introduced a report that showed online video viewers had increased to a total of 131.7 million viewers in March 2010. Studies like these indicate that online video watching is on…
There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately…
One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable…
One of the best benefits of having an electronic or print newsletter available for your clients is that it gives you a great opportunity for cross-selling other lines of coverage. This ability opens up your…
It’s not always easy to be in sales. The poor sales practices of just a few agents and companies have been publicized enough to make some consumers overly suspicious–so much so that they think all…
As an agent, time is one of your most valuable commodities. It is limited in availability and the more you are able to save for yourself and your family, the richer you feel. But because…
Clients and prospects are as individual as snowflakes. That’s why it’s a good idea to offer your newsletter in both print and electronic formats because while some clients prefer the no-muss, no-fuss approach of the…
While every agent has his or her own sales process, they all generally contain some variation of 4 important actions: 1. Introduce yourself to the client. 2. Create value in the relationship. 3. Build trust….
