The first step in developing the print portion of your marketing campaign is to determine what print items you want to have. Leave behinds? Postcards? Brochures? Seminar materials? Here is a list of some of…
Read More2010 is coming whether you like it or not—is your marketing plan ready? Are you ready to make all the changes you need in order to unleash a full-scale marketing attack on your unsuspecting prospects?…
Last week, we talked about some of the things you can do to set yourself apart from other agents in your area while utilizing websites, newsletters and trade magazine articles. This week we are going…
One trip to a grocery store will tell you that there are a lot of choices to be made each day. If you want “o” shaped, fruit-flavored cereal for breakfast, it’s no longer a matter…
You may not dream of seeing your name in the lights, but to have your byline appear in an industry recognized trade magazine could be lucrative for your agency. The authority that comes with a…
With an email newsletter, you have many different items to manage in terms of newsletter delivery and getting subscribers to read it. First comes the technical aspects of your newsletter so that it actually gets…
Have you ever had one of those days when your email inbox is ominously…silent? You realize around 1PM that you haven’t received any emails all day. You think about how odd that is, and proceed…
If you aren’t keeping your clients happy and informed, there are thousands of other agents waiting in the wings to fill in for you. The one trick up most successful agent’s sleeves is building loyalty. When you…
Pictures are a great way to help your newsletter content resonate more strongly with your readers. Pictures can help explain your perspective on the subject matter of your articles and give assistance to visual learners…
Insurance is a business based on relationships. People want to buy insurance from agents that they know and like; agents who are active in the same communities and social circles and agents who have just…
