Insurance agents new to email marketing are usually surprised when only a portion of their email newsletters are opened. “Hey, these are my clients why aren’t they all reading my messages?” Don’t worry it’s not…
Read MoreWhat’s considered spam has changed in recent years from unsolicited email to unwanted email. Understanding what consumers consider spam and why they report emails as spam are key ingredients in effective email insurance marketing. Consider…
If you’re like most agents you’ve got a website for your agency, but are likely struggling to get traffic. Unfortunately, the mantra “If You Build It, They Will Come” doesn’t apply here. With a little…
Ever wonder why people unsubscribe from your agency email newsletters? According to the chart below from Marketing Sherpa, 58% of respondents stopped reading or unsubscribed from email newsletters because they felt the content was irrelevant….
In this day and age, agents aren’t just in the insurance sales business anymore—they have to be skilled marketers, as well. The average U.S. consumer is inundated with about 3,000 marketing messages a day. Consequently,…
There’s no question about it: insurance agents have to stay in touch with their clients if they want their business to grow and thrive. A monthly or weekly newsletter, whether it’s print or electronic, is…
Obviously, it’s always important for advisors to stay in touch with their clients. But in tough economic times like these, client communication becomes absolutely critical. Whether you work with individuals or businesses, one thing is…
The ideas we’ve gone through so far are the cornerstones of branding and marketing. But in 2010, why not take it a step further? Why not take your marketing to the extreme? Here are some…
Out of sight, out of mind. It’s a basic human tendency with as many implications to marketing as it has to more personal areas of life. One of the most common marketing mistakes is to…
It’s a wired world. Have you wired your marketing campaign? To build relationships with your clients and prospects, speak to them through the communication channels they utilize. Chances are that your target audience uses e-mail…
