There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately… Read More Maximizing Your Social Networking Plan with Newsletters
Have you ever had one of those days when your email inbox is ominously…silent? You realize around 1PM that you haven’t received any emails all day. You think about how odd that is, and proceed… Read More Solving Email Newsletter Delivery Problems
Anyone with an email address knows what spam is, and if you’re like me you absolutely despise it. So as an email marketer, why would you want to risk associating your agency brand with that… Read More Do You Have Permission to Email?
Any agent with insurance email marketing experience knows all about spam filters. You can follow all the rules and still find some of your emails lost in cyberspace. Even with a permission-based mailing list, you’ll… Read More Solving the Mystery of Spam Filters
Building a mailing list is a challenge for any agency. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can be significant. Consider… Read More Five Tips to Build Your Email List