The Relationship Goes Deeper Than a Policy When a client signs on with an insurance agent, they’re not just buying a product. They’re trusting that agent to be their guide through one of the most…
Read MoreAre you looking for a meaningful way to connect with clients and prospects? Recent studies shed light on how e-mail newsletters and print newsletters perform as marketing and communication tools. A 2024 article in Forbes…
Spam filters are heaven-sent for those who regularly use e-mail, but they can be a persistent headache to insurance agents and brokers who send newsletters to their clients. While spam filters protect users from dangerous…
Newsletters are a great way to maintain constant contact with your target audience while at the same time enhancing brand awareness. With careful attention, newsletters can serve as a powerful marketing tool for your agency….
We all know that newsletters help create opportunity for your agency. They keep you in the client’s mind, display your industry knowledge and show that you are invested in keeping your clients educated and informed….
There are many important uses for your newsletter and one of the most helpful is the way that it can assist your social networking plan. When you think of social networking you might not immediately…
One of the great ways you can get new clients without even trying is to create a newsletter that is “Forward-worthy.” A forward-worthy newsletter is one that your readers will read and find so valuable…
One of the best benefits of having an electronic or print newsletter available for your clients is that it gives you a great opportunity for cross-selling other lines of coverage. This ability opens up your…
Have you ever had one of those days when your email inbox is ominously…silent? You realize around 1PM that you haven’t received any emails all day. You think about how odd that is, and proceed…
There’s no question about it: insurance agents have to stay in touch with their clients if they want their business to grow and thrive. A monthly or weekly newsletter, whether it’s print or electronic, is…
