5. Target potential customers Typically, your blog should not include direct promotion of your products and services. You should instead write about issues that affect your clients and dovetail with your products. The key is… Read More Reasons to Blog and Why You Need Good Content (Part 5) Target potential customers
To get the most traction out of your blog and social/media posts, you need to get your clients reading your stuff. The best way to that is to shoot out a newsletter (which we can… Read More Five Reasons to Blog and Why You Need Good Content Part 4: It Drives Long-Term Results
You Can Establish Yourself as An Authority As an insurance broker your blog should be helpful to your clients. They should get something out of it. You should regularly be posting content that is helpful… Read More Five reasons to blog and why you need good content (Part 3)
Why blog? There are plenty of reasons but one of the most important is that it converts traffic to your site into leads. You can do this by including a call to action on every… Read More Five reasons to blog and why you need good content (Part 2)
As a company that works with insurance agency client communications, I can’t tell you how many insurance broker’s websites I’ve come across that have a “blog” tab but no content. Or if there is any,… Read More Five reasons to blog and why you need good content (Part 1)
If you’re considering a newsletter as a way to stay in front of your clients, you should focus on providing them with valuable information in the newsletter rather than up-selling. These days people’s e-mail boxes… Read More Insurance Agency Newsletter Secrets
Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates… Read More How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?
Do you have clients in harm’s way as wildfires rage through large swaths of the West? Thousands of homes are burning down and lives have been lost. It’s a time of extreme stress for anyone… Read More As Fires Rage, Step Up to Help Your Clients
With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After taking care of their own personal… Read More Are You Reaching Out to Your Clients in Times of Crises?
Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day –… Read More Study Shows Personalized Communications is Key to Retention