Are you looking for a meaningful way to connect with clients and prospects? Recent studies shed light on how e-mail newsletters and print newsletters perform as marketing and communication tools. A 2024 article in Forbes… Read More Harness the Power of Newsletters as Effective Marketing Tools
Newsletter-Sending Tips to Avoid Spam Filters
Spam filters are heaven-sent for those who regularly use e-mail, but they can be a persistent headache to insurance agents and brokers who send newsletters to their clients. While spam filters protect users from dangerous… Read More Newsletter-Sending Tips to Avoid Spam Filters
Five Tips to Build Your E-mail List
Building a mailing list is a challenge for any insurance agency or brokerage. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can… Read More Five Tips to Build Your E-mail List
Reasons to Blog and Why You Need Good Content (Part 5) Target potential customers
5. Target potential customers Typically, your blog should not include direct promotion of your products and services. You should instead write about issues that affect your clients and dovetail with your products. The key is… Read More Reasons to Blog and Why You Need Good Content (Part 5) Target potential customers
Five Reasons to Blog and Why You Need Good Content Part 4: It Drives Long-Term Results
To get the most traction out of your blog and social/media posts, you need to get your clients reading your stuff. The best way to that is to shoot out a newsletter (which we can… Read More Five Reasons to Blog and Why You Need Good Content Part 4: It Drives Long-Term Results
Five reasons to blog and why you need good content (Part 3)
You Can Establish Yourself as An Authority As an insurance broker your blog should be helpful to your clients. They should get something out of it. You should regularly be posting content that is helpful… Read More Five reasons to blog and why you need good content (Part 3)
Five reasons to blog and why you need good content (Part 2)
Why blog? There are plenty of reasons but one of the most important is that it converts traffic to your site into leads. You can do this by including a call to action on every… Read More Five reasons to blog and why you need good content (Part 2)
Five reasons to blog and why you need good content (Part 1)
As a company that works with insurance agency client communications, I can’t tell you how many insurance broker’s websites I’ve come across that have a “blog” tab but no content. Or if there is any,… Read More Five reasons to blog and why you need good content (Part 1)