Why Newsletters?
Every agent worth his or her salt knows that you have to stay in touch with clients in order to be successful.
And experts say that means "touching" clients 10 times a year.
Newsletters are a perfect way of doing that.
Of course, since newsletters are the biggest part of our business here at Foresight, you might take that with a grain of...well...salt. So here's what a recent study by Northwestern University had to say:
- An overwhelming majority of recipients read the newsletters they receive. 92% read at least some issues.
- A majority take positive action after reading a newsletter. 75% save articles and visit the company's Website. 25% contact the company.
- And most say stopping the newsletter would have a negative impact. 25% would feel the value of the sender's services had diminished.
But how do you find the right newsletter? What if you only want some fresh content for the newsletter you've already got? What if you could use some ghostwritten articles for the local paper or content for your Website?
For all of the above...that's where we come in.
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