Customized Insurance Agency Newsletters, Content, and Marketing
for Insurance Agencies & Industry Partners
Easily communicate your message with minimum time and effort on your part with our Insurance Newsletters.
InsuranceNewsletters.com Helps Insurance Agencies and Brokerages Retain Clients, Attract New Customers. Services Include:
Customized Insurance Newsletters
A customized newsletter is well received by clients and warm prospects. It helps personalize your agency, most especially in the age of the internet when there is less personal interaction between the agency and the client. Your newsletter will provide them with useful advice and make them aware of changes and risks that are evolving which may affect them. Our newsletter tool lets you:
- Submit a custom greeting or announcement
- Choose from 4,000 articles
- Modify content for your agency’s needs
- Submit your own articles (editing available)
- Submit your agency photos and logo
- Keep your clients up to date on agency changes, new services.
Content, Social Media Management
If you are looking for content for your insurance agency’s or brokerage’s web page or social media pages, InsuranceNewsletters.com is here to help.
You can purchase a content subscription that allows you unlimited article downloads throughout the year to use on your company’s blog or communications with clients. Our articles are informative and designed to educate your clients, but without bogging them down with industry jargon.
InsuranceNewsletters can manage your social media and blog, posting timely new articles once or twice a week.
Marketing Mailers
Expertly-designed marketing mailers bring awareness to:
- Multi-policy discounts
- The need for an umbrella policy
- Other lines offered by your agency
- When a policy needs to be renewed or reviewed
- Announcing a new team member or new services
Our professional marketing team will create ad copy designed to get maximum attention from the recipient and to initiate a call to your agency. We will work with you to ensure branding continuity by using your logo and any photos unique to your agency’s brand. We offer print and mail services for postcards and other marketing material.
Why Market to Existing Clients and Prospects?
Reaching out to your existing clients is absolutely the “best bang for the buck” when it comes to agency marketing. And it’s much easier to convert warm prospects who you’ve had contact with into clients and policies than it is to convert cold prospects. Our cost-effective services help you:
- Cross sell to existing clients
- Get quality referrals
- Increase retention
- Warm up prospects
- Boost your website rankings
- Get you noticed on social media
Insurance agencies need a newsletter that provides their clients with news they can use to better understand their insurance and the trends affecting their coverage.
Articles for any type of insurance agency:
- Personal Lines
- Commercial Lines
- Employee Benefits
- Personal Planning (life, health, long-term care insurance, Medicare, real estate, financial planning)
What articles cover:
- Current trends affecting risk and insurance
- Coverage of legal and regulatory changes
- Loss control and prevention
- Primers and how-to articles
- Reminder articles on deadlines and impending changes
Article & Content Library
Health Plans Covering Fewer Drugs, Imposing More Restrictions
As prescription drug costs continue growing and pricey new pharmaceuticals add to health plans' cost burdens, some insurers are starting to reduce the number of medications they'll cover and are imposing new barriers to accessing the most expensive ones.
A new report found that the statistics are likely worse for individual health plans because they are not subject to the same regulations as Medicare plans are. Here's what's going on and how you can check if your needed medications will be covered next year.
10 Reasons Why Everyone Should Have an Estate Plan
The thought of estate planning can make some people uncomfortable as they look to a future where they are in their golden years and eventually are no longer in the picture.
However, it's wise to bite the bullet since estate planning is one of the most important components of financial preparedness and ensuring that your dependents and heirs are taken care of. Here's how to get it right.
Social Security Is In Trouble. Here's What To Do
When Social Security was conceived and enacted in the 1930s, Congress set it up as a "pay as you go" scheme. There would be no real funding in advance. Each generation would receive benefits funded by people still working. Then when those people retired, they would receive benefits funded by the next generations of workers, and so on.
What Congress didn't anticipate, was the Baby Boom generation and its effect on the retirement safety net.
Home Health Care - Another Option for Your Long-Term Care Needs
You've decided that buying a long-term care policy for yourself and your spouse is the right choice. The figures, however, are daunting and the premiums exceed your budget. If you are considering long-term care insurance, the option to receive necessary assistance in your own home may be preferable to living in a nursing home.
What are your options? You'd be surprised to find out they are good.
To Roth or Not to Roth? Choosing an IRA
Which is better for you? A Roth IRA or a traditional IRA?
The answer depends on your individual situation and whether you believe income tax rates will be higher or lower in the future.
How to Leave Money to Someone Who Can't Handle Money
We all love our children. And if we're blessed with a legacy to leave behind, we all want them to enjoy it.
But some of our adult children are more mature with handling money than others. Many families have grown-up children who have issues that preclude leaving them any significant assets in a lump sum, as it could quickly be squandered. What can you do if you are worried about leaving one of your heirs a large sum of money?
Are Annuities Safe?
Annuities have historically been extremely safe savings and income vehicles, though consumers should take care to make sure they understand the terms and conditions of their individual annuities before contributing money.
Here's why.
Medicare Changes Could Affect Your Group Health Plan
New Centers for Medicare and Medicaid Services rules that take effect Jan. 1, 2025 will significantly affect employees' decisions on whether to continue staying with your group health plan while eligible for Medicare.
Under changes in Medicare Part D drug plan rules for 2025, once a beneficiary pays more than $2,000 out of pocket for prescription medications, Medicare will fully cover their prescription costs for the rest of the year. Due to the rule changes, if your drug plan's maximum out-of-pocket employee cost-sharing surpasses that amount it will not be "credible" under CMS rules, and that would have long-term repercussions for your senior staff.
Open Enrollment Prep: Identify Workers' Needs, Consider Costs to Plan Benefits
It's almost time for year-end small group open enrollment and you need to drive engagement so that your employees can make informed decisions about their health insurance options.
We want to help you help your employees understand all of their options so that they can purchase a plan that is appropriate for their situation. So here is our advice for the open enrollment:
How Your Staff Can Save on Childcare, Health Services
One of the most underused employee benefits available is the "cafeteria" plan ― which can benefit both the employer and the employee.
These plans allow workers to withhold a portion of their pre-tax salary to cover certain medical or childcare expenses. The benefits are free from federal and state income taxes, employees' taxable income is reduced and that means that employers don't have to pay FICA on those dollars.
Cafeteria plans enhance your employee benefits package, while boosting your margins. They have three specific flexible benefits for employees to choose from. This article explains.
Get an Early Start on Open Enrollment
As open enrollment is right around the corner, now is the time to make a plan to maximize employee enrollment and help your staff select the health plans that best suit them. You'll also need to make sure that you comply with the Affordable Care Act if it applies to your organization, as well as other laws and regulations.
Here are some pointers to make open enrollment fruitful for both your staff and your organization.
EEOC Issues Construction Industry Harassment Prevention Guidance
The Equal Employment Opportunity Commission has issued new guidance for preventing harassment on construction industry worksites.
The guidance, while not binding, can be used as a template for construction firms to implement anti-harassment policies. According to the EEOC, the industry has an especially high incidence of harassment complaints, and "some of the most egregious incidents of harassment investigated by the EEOC have arisen in the construction industry." Here's what the agency recommends.
Taking the hassle out of insurance agency marketing.
Our Blog
- Choosing the Right Articles for Your NewsletterWe all know that newsletters help create opportunity for your agency. They keep you in the client’s mind, display your industry knowledge and show that you are invested in keeping your clients educated and informed…. Read More Choosing the Right Articles for Your Newsletter
- Establish Yourself as an Insurance Expert and Gain ClientsHave you established yourself as an expert that can help your clients make the right decisions about their insurance and managing their risk? If not, you are missing an opportunity to further forge your relationships… Read More Establish Yourself as an Insurance Expert and Gain Clients
- Content is KingMost insurance agencies struggle to stay in front of their clients on a regular basis and the result is that they are easily poached by competitors. Agencies that regularly push to their clients content that… Read More Content is King