Customized Insurance Agency Newsletters, Content, and Marketing
for Insurance Agencies & Industry Partners

Easily communicate your message with minimum time and effort on your part with our Insurance Newsletters.
InsuranceNewsletters.com Helps Insurance Agencies and Brokerages Retain Clients, Attract New Customers. Services Include:
Customized Insurance Newsletters
A customized newsletter is well received by clients and warm prospects. It helps personalize your agency, most especially in the age of the internet when there is less personal interaction between the agency and the client. Your newsletter will provide them with useful advice and make them aware of changes and risks that are evolving which may affect them. Our newsletter tool lets you:
- Submit a custom greeting or announcement
- Choose from 4,000 articles
- Modify content for your agency’s needs
- Submit your own articles (editing available)
- Submit your agency photos and logo
- Keep your clients up to date on agency changes, new services.
Content, Social Media Management
If you are looking for content for your insurance agency’s or brokerage’s web page or social media pages, InsuranceNewsletters.com is here to help.
You can purchase a content subscription that allows you unlimited article downloads throughout the year to use on your company’s blog or communications with clients. Our articles are informative and designed to educate your clients, but without bogging them down with industry jargon.
InsuranceNewsletters can manage your social media and blog, posting timely new articles once or twice a week.
Marketing Mailers
Expertly-designed marketing mailers bring awareness to:
- Multi-policy discounts
- The need for an umbrella policy
- Other lines offered by your agency
- When a policy needs to be renewed or reviewed
- Announcing a new team member or new services
Our professional marketing team will create ad copy designed to get maximum attention from the recipient and to initiate a call to your agency. We will work with you to ensure branding continuity by using your logo and any photos unique to your agency’s brand. We offer print and mail services for postcards and other marketing material.
Why Market to Existing Clients and Prospects?
Reaching out to your existing clients is absolutely the “best bang for the buck” when it comes to agency marketing. And it’s much easier to convert warm prospects who you’ve had contact with into clients and policies than it is to convert cold prospects. Our cost-effective services help you:
- Cross sell to existing clients
- Get quality referrals
- Increase retention
- Warm up prospects
- Boost your website rankings
- Get you noticed on social media
Insurance agencies need a newsletter that provides their clients with news they can use to better understand their insurance and the trends affecting their coverage.
Articles for any type of insurance agency:
- Personal Lines
- Commercial Lines
- Employee Benefits
- Personal Planning (life, health, long-term care insurance, Medicare, real estate, financial planning)
What articles cover:
- Current trends affecting risk and insurance
- Coverage of legal and regulatory changes
- Loss control and prevention
- Primers and how-to articles
- Reminder articles on deadlines and impending changes
Article & Content Library
Managing higher commercial property insurance deductibles
As commercial property insurance rates have climbed steadily in the last five years, insurers have been increasing deductibles, sometimes for all risks, but sometimes for specific perils, such as hail.
Often, business owners fail to notice these increased deductibles until they file a claim. Sometimes, their dollar-amount deductible has been replaced by a deductible that covers a certain percentage of a claim's value, sometimes as high as 5% to more than 10%. While some of these deductibles require business owners to carry more of the risk, others are opting for an insurance product that will reduce their deductible outlay.
As Auto Insurance Rates Climb, More Drivers go Underinsured or Uninsured
As auto insurance premiums continue to rise, some motorists find it challenging to afford the higher rates, leading them to make difficult decisions like not purchasing insurance or purchasing a policy that only has the state-mandated minimum liability limits.
Driving underinsured means having an insurance policy that does not provide sufficient coverage to protect against potential damages or liabilities in an accident. On the other hand, driving uninsured means having no insurance coverage at all.
This is why it's so important to include uninsured/underinsured motorist coverage in your policy.
Cyber Criminals Target HSAs: How to Protect Yours
Health savings accounts have become a prime target for cyber criminals, who are using advanced tactics to steal funds from them, putting your medical expense savings at risk.
The risk is even greater considering you can keep HSAs for life and many people are building wealth in these accounts to save for future medical costs in their retirement years.
If you have an HSA, take steps to ensure that hackers don't drip your account dry.
The Costs of Living Longer
The U.S. Department of Health and Human Services estimates that nearly 70% of people over the age of 65 will require long-term care in the future, including services like home visits by health care professionals, stays in a nursing home and 24-hour medical support.
With that in mind, it's important to plan ahead for the possibility that you will need long-term care. LTC is expensive — the national average daily cost of a private room in a nursing home is $330 to $400. In the future, those costs will only increase. How would you foot the bill if you suddenly needed long-term care?
Business Growth Can Lead to Increased Risk
Growing companies often overlook the importance of properly managing their risk.
Increased activity can result in additional losses. For example, more trucks driving more miles will inevitably result in more accidents. However, other kinds of risk can increase more than the jump in business activity. We look at three such areas here.
As You Age, Prioritize Self-Care for Overall Well-Being
As we age, we may not make new friends, and our social circle may shrink over the years as friends pass away or move to another part of the country. As well, once we stop working, we may lose feelings of self-worth and connections.
But if you have the right mindset and pursue a life of self-care, this doesn't have to happen.
How to Create Multiple Sources of Retirement Income
Like so many employers have already done, pharmaceutical giant AstraZeneca Pharmaceuticals LP announced in February 2022 that it will pull the plug on its $1.3 billion pension plan later in the year.
That's where a good financial planner can be crucial in helping you with a number of important tasks.
Why Your Business May Need Pollution Insurance
Many businesses that produce some type of pollutant throughout the course of daily business operations don't know they are doing so.
Others know they are producing pollutants and have processes and safeguards in place to reduce their release into the environment. A business can be held liable for some very costly damages when these byproducts pollute another property or harm another individual. Is your business at risk?
How to Prevent Eye Strain in a Connected World
One of the by-products of the modern era — with most people spending hours each day staring at tablets, smart phones and computers — is eye, neck and shoulder strain.
According to The Vision Council, the average American spends about seven hours a day looking at screens, including phones, computers and TVs. Some groups, like Gen Z, spend even more, averaging around nine hours daily. This can result in computer vision syndrome. Here's how to prevent it.
Dental Exams Can Detect Diabetes, Stress, Other Ailments
Besides taking care of your winning smile, there may be an even more important reason to keep your dental checkup appointments: Your dentist can detect serious health problems you may not be aware of.
Oral hygiene is important to your overall wellbeing. Untreated cavities can lead to infections that may threaten your health. But during routine exams, your dentist can also detect other issues that signal health problems unrelated to your teeth.
Don't Ruin a Nutritious Salad with Fatty Dressing
So you're trying to eat healthier and have decided to incorporate more salads into your diet.
While you might be doing great in terms of adding quality, vitamin-laden calories to your intake, if you're like most people, you could be defeating the purpose by drowning your salad in dressing — those creamy, tangy spoonfuls of fat. But did you know you have other options for dressings that won't add to your waistline?
EEOC to Target Anti-American Bias in Hiring: What Businesses Need to Know
Businesses that regularly hire foreign workers may come under increased scrutiny from the Equal Employment Opportunity Commission after it announced a new enforcement focus on "anti-American bias" in employment decisions.
Our Blog
- Harness the Power of Newsletters as Effective Marketing ToolsAre you looking for a meaningful way to connect with clients and prospects? Recent studies shed light on how e-mail newsletters and print newsletters perform as marketing and communication tools. A 2024 article in Forbes… Read More Harness the Power of Newsletters as Effective Marketing Tools
- Newsletter-Sending Tips to Avoid Spam FiltersSpam filters are heaven-sent for those who regularly use e-mail, but they can be a persistent headache to insurance agents and brokers who send newsletters to their clients. While spam filters protect users from dangerous… Read More Newsletter-Sending Tips to Avoid Spam Filters
- Five Tips to Build Your E-mail ListBuilding a mailing list is a challenge for any insurance agency or brokerage. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can… Read More Five Tips to Build Your E-mail List