Customized Insurance Agency Newsletters, Content, and Marketing
for Insurance Agencies & Industry Partners

Easily communicate your message with minimum time and effort on your part with our Insurance Newsletters.
InsuranceNewsletters.com Helps Insurance Agencies and Brokerages Retain Clients, Attract New Customers. Services Include:
Customized Insurance Newsletters
A customized newsletter is well received by clients and warm prospects. It helps personalize your agency, most especially in the age of the internet when there is less personal interaction between the agency and the client. Your newsletter will provide them with useful advice and make them aware of changes and risks that are evolving which may affect them. Our newsletter tool lets you:
- Submit a custom greeting or announcement
- Choose from 4,000 articles
- Modify content for your agency’s needs
- Submit your own articles (editing available)
- Submit your agency photos and logo
- Keep your clients up to date on agency changes, new services.
Content, Social Media Management
If you are looking for content for your insurance agency’s or brokerage’s web page or social media pages, InsuranceNewsletters.com is here to help.
You can purchase a content subscription that allows you unlimited article downloads throughout the year to use on your company’s blog or communications with clients. Our articles are informative and designed to educate your clients, but without bogging them down with industry jargon.
InsuranceNewsletters can manage your social media and blog, posting timely new articles once or twice a week.
Marketing Mailers
Expertly-designed marketing mailers bring awareness to:
- Multi-policy discounts
- The need for an umbrella policy
- Other lines offered by your agency
- When a policy needs to be renewed or reviewed
- Announcing a new team member or new services
Our professional marketing team will create ad copy designed to get maximum attention from the recipient and to initiate a call to your agency. We will work with you to ensure branding continuity by using your logo and any photos unique to your agency’s brand. We offer print and mail services for postcards and other marketing material.
Why Market to Existing Clients and Prospects?
Reaching out to your existing clients is absolutely the “best bang for the buck” when it comes to agency marketing. And it’s much easier to convert warm prospects who you’ve had contact with into clients and policies than it is to convert cold prospects. Our cost-effective services help you:
- Cross sell to existing clients
- Get quality referrals
- Increase retention
- Warm up prospects
- Boost your website rankings
- Get you noticed on social media
Insurance agencies need a newsletter that provides their clients with news they can use to better understand their insurance and the trends affecting their coverage.
Articles for any type of insurance agency:
- Personal Lines
- Commercial Lines
- Employee Benefits
- Personal Planning (life, health, long-term care insurance, Medicare, real estate, financial planning)
What articles cover:
- Current trends affecting risk and insurance
- Coverage of legal and regulatory changes
- Loss control and prevention
- Primers and how-to articles
- Reminder articles on deadlines and impending changes
Article & Content Library
Should You Opt for Rental Car Insurance?
If you're like most people, it's always in the back of your mind when you decline the car insurance when renting a vehicle while away on vacation or business.
If you've ever opted for full supplemental coverage, you've likely noticed that the cost of your rental skyrockets by more than 50% in many cases. But, what if you already have insurance for your personal vehicle? Do you still need extra cover? Here's what you need to know.
Homeowner's Liability Goes Beyond Your Home
One misconception about homeowner's liability insurance coverage is that it only covers incidents in the home.
But, the coverage under the comprehensive personal liability portion of your homeowner's policy is not limited by location. Here are some examples of what likely would be covered by the personal liability part of your policy.
Feds Won't Enforce Short-Term Health Insurance Limits
The Departments of Labor, Treasury and Health and Human Services announced that they will no longer enforce a 2024 rule limiting short-term health insurance to three months.
The decision leaves the door open for insurers to once again issue these policies for up to three years, as they were permitted under rules implemented during President Trump's first term. The agencies emphasized that the rule itself remains in place but said they "do not intend to prioritize enforcement actions" against plans that exceed the Biden-era restrictions. What does this mean for employers?
Be Extra Careful When Driving in School Zones
Now that children are starting a new school year and with most institutions now open for in-person classes, drivers need to be aware of school zone safety.
Traffic is often congested outside of schools early in the day as parents drop their kids off, and after school when they fetch them. If you are a passing motorist, use extreme caution particularly near children who are walking to school. This item offers some tips to protect lives.
Five Tips for a Successful Open Enrollment
In light of today's diverse and continuously evolving workforce, it's more critical than ever to have a targeted strategy for your open enrollment.
You should not consider open enrollment only as the period when your staff chooses benefits. If you can stick the landing during open enrollment, you may be able to boost participation and help your organization attract, engage and retain top talent.
Open Enrollment Prep: Survey Your Staff to Fine-Tune Your Benefits
As the year-end open enrollment period approaches, now is the time to fine-tune your benefits, and that starts with surveying your employees about their views of your current offerings.
There should be more to this effort than checking boxes, and it's important that you elicit an honest assessment from your employees, and once you have their responses you need to process and analyze them with the goal of exploring changes that will benefit your staff. Here's how to structure your survey and make a plan.
New Study Predicts Higher Group Benefits Inflation
Employers are preparing for what could be the steepest annual increase in health care costs in more than a decade, and many are considering plan design changes, including cost-shifting, to buffer the impact, according to a new report.
The survey found that business executives project a median 9% rise in costs for 2026, but expect a 7.6% increase after making plan design changes to address major cost drivers. Here are the biggest concerns and how surveyed employers plan to address them.
Your 401(k) Options After Changing Jobs
The opportunity for a new job or career is an exciting time, and if you are like many Americans, you will likely change jobs or careers more than once. A question we get all the time as advisors is, "What do I do with my old 401(k)?"
It's important to keep track of these plans to avoid losing funds that can help you live a financially stress-free retirement. You have a few options when dealing with your retirement plan from a prior employer.
Choosing a Retirement Plan for Your Small Business
It's getting tougher to recruit and retain quality employees. The best employees are demanding a quality retirement plan from their employers, among other benefits.
Small businesses looking to establish a retirement plan for themselves and their employees have a number of options.
Life Insurance Is Important for All, but Vital If You Are Self-Employed
Autonomy, freedom, flexibility — there are certainly perks to being a self-employed individual. However, there are also some disadvantages, mainly not having a benefit plan provided.
You are essentially on your own when it comes to obtaining life, health, disability and other insurance benefits. As a self-employed person, you're placing your family at significant financial risk if you don't own a life insurance policy.
Cumulative Trauma Claims Driving Workers' Comp Costs
One of the largest writers of workers' compensation insurance in California recently sounded the alarm about the growth of costly cumulative trauma claims in the state.
The insurer, in a recent earnings call, highlighted the drag these claims have on its results a month after the Workers' Compensation Insurance Rating Bureau noted in its recent rate filing the oversized impact of cumulative trauma claims on overall workers' comp claims.
While some claims are legitimate, many are filed by workers after they are terminated, thanks to lawyers who approach them after they are laid off.
DOT Ends Effort to Mandate Speed Limiters
The U.S. Department of Transportation has officially withdrawn its long-running effort to require speed limiters on heavy-duty trucks, concluding a debate that has spanned decades.
The rule would have required truck owners to install devices that caps truck speeds at 68 mph, but federal regulators determined the proposal lacked sufficient safety justification, was out of step with state speed laws and could create more risks than it reduced.
Our Blog
- Harness the Power of Newsletters as Effective Marketing ToolsAre you looking for a meaningful way to connect with clients and prospects? Recent studies shed light on how e-mail newsletters and print newsletters perform as marketing and communication tools. A 2024 article in Forbes… Read More Harness the Power of Newsletters as Effective Marketing Tools
- Newsletter-Sending Tips to Avoid Spam FiltersSpam filters are heaven-sent for those who regularly use e-mail, but they can be a persistent headache to insurance agents and brokers who send newsletters to their clients. While spam filters protect users from dangerous… Read More Newsletter-Sending Tips to Avoid Spam Filters
- Five Tips to Build Your E-mail ListBuilding a mailing list is a challenge for any insurance agency or brokerage. But you’ve got to start somewhere, and with a little effort the payoff in terms of new business and customer retention can… Read More Five Tips to Build Your E-mail List