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Monthly Archives: May 2008

Gaining Maximum Impact from Your Agency Newsletter

Out of sight, out of mind. It’s a basic human tendency with as many implications to marketing as it has to more personal areas of life. One of the most common marketing mistakes is to quit marketing to a prospect … Continue reading

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Harness the Power of Newsletters as Effective Marketing Tools

Are you in search of a relationship builder for your clients and prospects? A newsletter is an effective marketing tool for insurance and financial services professionals, as well as a way to keep clients informed and up-to-date. Just like any … Continue reading

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Wiring Your Marketing Campaign: Go Digital with Your Client Newsletter

It’s a wired world. Have you wired your marketing campaign? To build relationships with your clients and prospects, speak to them through the communication channels they utilize. Chances are that your target audience uses e-mail and increases its dependence on … Continue reading

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