Whenever you consider adding another marketing method to your agency’s marketing plan, you must consider the method’s value proposition. A new marketing method that offers little value beyond those which you already use might not… Read More Can Email Newsletters Be a Goldmine for Your Agency?
Blogging Your Way to More Insurance Sales
The internet is beginning to really change the face of prospecting. And while it might make that process easier, it doesn’t change the fact that selling comes from building trust between you and your prospect…. Read More Blogging Your Way to More Insurance Sales
Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in… Read More Newsletter Marketing—The Power of Staying on Your Prospect’s Mind
Quick n Dirty Marketing Plan Series Part 4: Broadening Your Brand’s Reach
The ideas we’ve gone through so far are the cornerstones of branding and marketing. But in 2010, why not take it a step further? Why not take your marketing to the extreme? Here are some… Read More Quick n Dirty Marketing Plan Series Part 4: Broadening Your Brand’s Reach
Getting Started with Twitter: Guide for Insurance Agencies
It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that… Read More Getting Started with Twitter: Guide for Insurance Agencies