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Monthly Archives: February 2010

Can Email Newsletters Be a Goldmine for Your Agency?

Whenever you consider adding another marketing method to your agency’s marketing plan, you must consider the method’s value proposition. A new marketing method that offers little value beyond those which you already use might not be a good addition—but a … Continue reading

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Blogging Your Way to More Insurance Sales

The internet is beginning to really change the face of prospecting. And while it might make that process easier, it doesn’t change the fact that selling comes from building trust between you and your prospect. After all, the best sales … Continue reading

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Newsletter Marketing—The Power of Staying on Your Prospect’s Mind

If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in a week. You don’t get … Continue reading

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Quick n Dirty Marketing Plan Series Part 4: Broadening Your Brand’s Reach

The ideas we’ve gone through so far are the cornerstones of branding and marketing. But in 2010, why not take it a step further? Why not take your marketing to the extreme? Here are some additional brand awareness ideas:

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Getting Started with Twitter: Guide for Insurance Agencies

It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that Twitter is only useful for … Continue reading

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