In this day and age, agents aren’t just in the insurance sales business anymore—they have to be skilled marketers, as well. The average U.S. consumer is inundated with about 3,000 marketing messages a day. Consequently, insurance agents are forced to find increasingly ingenious ways to break through the marketing static and grab consumers’ attention.
While each agent has their own unique marketing style, there are a few essential tools every business should have. As you dig through your marketing tool box, what do you see? Eye-catching logo? Check. Website? Check. Direct mail campaign? Check. Email newsletter? Nope.
If you aren’t distributing a regular email newsletter, you’re missing out on a valuable opportunity to connect with clients and prospects. As a matter of fact, an e-newsletter is often the most powerful tool in an agent’s marketing arsenal.
Here are five good reasons you should crank up an e-newsletter campaign today:
It’s the icing on your website cake
If you have a website promoting your business, good for you. These days, a well-written, professionally designed website is crucial to any company’s success. However, your clients and prospects probably aren’t spontaneously visiting your website just to see what’s new with your business. After all, most people spend more time reading and responding to emails than they do surfing the web.
That’s where an email newsletter comes in. If you send an e-newsletter directly to your clients’ inboxes each month, they are much more likely to think of your business on regular basis. In other words, an e-newsletter campaign creates top of mind awareness with your clients. That means the next time they need insurance or other financial services, they’ll think of you first.
E-newsletters are green (and they save you some green, too)
Although print newsletters are certainly an effective way to stay in touch with your clients, email newsletters are much more cost-effective. Because you won’t have to pay for expensive paper, printing and postage, you’ll save a bundle on e-newsletters. Plus, because an e-newsletter campaign is paperless, it’s also the more environmentally friendly option. If you or your clients are green-conscious, an e-newsletter is the way to go.
They drive traffic to your website…or anywhere else
An e-newsletter can also include a direct link to your website. Of course, you can include your web address on a print newsletter, but a client is much more likely to visit your website when all they have to do is click on a link in an email.
Plus, you can include other attachments or interactive features in an e-newsletter. For example, you could attach a PDF file of a brochure or ad or even a sound file of your radio ad or talk show appearance.
E-newsletters can be forwarded
If your clients find the information in your e-newsletters particularly enlightening, they can easily forward it to family members, friends and colleagues. That means you’ll get more bang for you buck—and possibly a few new clients.
You can track the campaign’s success
With many e-newsletter programs, you can keep track of how many recipients are actually opening your email and clicking on the links inside. This helps you determine if your e-newsletter campaign is effective or if you may need to make a few tweaks.
There are countless reasons to launch an e-newsletter campaign—and the sooner you get started, the better. If you’re ready to plug into a high-voltage marketing tool, contact Foresight Publishing to discuss e-newsletters today. We can customize a dynamic e-newsletter campaign that will allow you to break through the marketing static and connect with clients and prospects.
