With an email newsletter, you have many different items to manage in terms of newsletter delivery and getting subscribers to read it. First comes the technical aspects of your newsletter so that it actually gets into your subscribers’ email boxes and next are the personal aspects of your newsletter so you create a relationship with your potential readers.
Technical
Do not use words in the subject line that set off SPAM filters. Or ALL CAPS! know, I know, we keep saying this—but this is the easiest way to for you to make sure your newsletter gets read. Words to avoid:
Free
Income
Guarantee
Check
Money
- Do not send your newsletter to email addresses that repeatedly bounce. ISP servers have many ways of identifying your email as SPAM and one of them is repetitive emailing to bad email addresses. Don’t worry if you are a subscriber of our email newsletter service, we automatically remove hard bounces for you.
Personal
Remember to check the email inbox that the newsletters are sent from. There may be email requests ifrom existing clients for service of their policy or emails from new clients requesting appointments or answers to questions. You may even have some Unsubscribe requests. Ignoring these shows that you are not accessible and creates an impression that you are not professional.
Be very clear when writing your subject line. You may have to get creative to avoid SPAM words but you have to create a subject line that clearly explains the content within the newsletter and gets people interested. Your subject line should tell your readers why they want to read your newsletter.
Do use an easy-to-understand From email address. Don’t try anything cute or creative like Insnewlttr4you@server.com. Instead, choose something simple like: newsletter@youragency.com. This makes your agency easy to recognize and ensures that you don’t end up in the junk folder.
