You may not dream of seeing your name in the lights, but to have your byline appear in an industry recognized trade magazine could be lucrative for your agency. The authority that comes with a published credit in a respected industry journal is undeniable and the potential marketing opportunities are impossible to ignore.
Luckily, trade magazines are always looking for new contributors. While they may have some staff writers, most trade magazines accept articles every month from guest writers, industry experts and freelancers. Often, in an effort to cut costs, trade magazines will run articles written by industry professionals who are not asking for pay. By not asking for payment for the article, the professional has a greater chance of the article being accepted and their byline appearing in next month’s issue.
But not everyone has the ability to write the kind of article that trade magazines or online publishers want to print. Sometimes, you need a little help—help that a ghostwritten article can provide. Ghostwritten articles produced by industry professionals are accurate, interesting and lay the groundwork to define you as an industry authority. When you buy our pre-written insurance content, you get industry-relevant and timely content written by professional ghostwriters that can be personalized by you to promote certain points that you want the article to convey.
When you market your agency, you leave no stone unturned. You network, cold call, send newsletters, gather leads, create a web presence, advertise—you do all the things you are supposed to do to attract new clients. Buying articles for use in trade magazines is just one more step in cementing your place as an authority and getting your name out there—even if it isn’t in the lights.
