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Tag Archives: insurance brokerage

Reasons to Blog and Why You Need Good Content (Part 5) Target potential customers

5. Target potential customers Typically, your blog should not include direct promotion of your products and services. You should instead write about issues that affect your clients and dovetail with your products. The key is using content that your potential … Continue reading

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Five Reasons to Blog and Why You Need Good Content Part 4: It Drives Long-Term Results

To get the most traction out of your blog and social/media posts, you need to get your clients reading your stuff. The best way to that is to shoot out a newsletter (which we can provide for you) that points … Continue reading

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Five reasons to blog and why you need good content (Part 3)

You Can Establish Yourself as An Authority As an insurance broker your blog should be helpful to your clients. They should get something out of it. You should regularly be posting content that is helpful to your target customers and … Continue reading

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Five reasons to blog and why you need good content (Part 2)

Why blog? There are plenty of reasons but one of the most important is that it converts traffic to your site into leads. You can do this by including a call to action on every blog post. If it’s an … Continue reading

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Five reasons to blog and why you need good content (Part 1)

As a company that works with insurance agency client communications, I can’t tell you how many insurance broker’s websites I’ve come across that have a “blog” tab but no content. Or if there is any, the last post was more … Continue reading

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