Five reasons to blog and why you need good content (Part 1)

As a company that works with insurance agency client communications, I can’t tell you how many insurance broker’s websites I’ve come across that have a “blog” tab but no content. Or if there is any, the last post was more than a year ago or longer.

Perhaps these brokers question the value of having a blog or maybe they are just comfortable with the amount of business they have and don’t expect their revenues to change. But if you have a website, you should have a blog. Over the next few weeks we’ll post five reasons you should have a blog and why it’s important to the success of your business.

Before we get started, you may be thinking, “When am I going to have time to write a blog?” That’s a valid point since most people disdain writing and suffer serious writer’s block when it’s time to sit down and write. That’s where comes in. We can manage your blog or you can buy a content subscription at a very reasonable price and download articles and post them yourself.


So why blog?

Reason 1. Blogs drive traffic to your website

Besides buying ads on line, the best way to get noticed when people search for insurance in your area is by having regular, new content on your website. That means blogging and posting on social media. Doing that will get you noticed by search engines, which will rank your agency higher based on fresh content on your website and engagement in social media.

Why is this? Every time you post a blog, you score one more indexed page on your website, which is one more page that search engines can find. Google and other search engines like active websites and rank them accordingly.

Not only that but if you blog, you may be discord on social media. If you can amass a small following, the chances are higher that people will link to your post on social networks like Facebook and Linkedin. That can get you in front of more potential clients.


Next week, we’ll cover the second reason.