The economy can be like a speed trap for your business. As soon as the economy starts to tank, your phone stops ringing and your business suffers. Initially, you may try to convince yourself that… Read More Marketing Even More Important in This Down Economy
Are Newsletters Too Old School?
Sometimes, marketing techniques reach a point when they are no longer as successful as they once were. In these days of racing technological advances, digital marketing techniques fall in and out of fashion so quickly,… Read More Are Newsletters Too Old School?
Why Readers Unsubscribe from Email Newsletters
When someone unsubscribes from your email newsletter, you might spend some time wondering why. Was it something you said-or something you didn’t say? Turns out, it might have been both. The Reasons Your Readers are… Read More Why Readers Unsubscribe from Email Newsletters
Improve Your Email Newsletter Open Rates with a Well-Crafted Subject Line
Having a newsletter is a great idea for any agency. A newsletter keeps you fresh in your client’s mind; it cements your reputation as an authority in the insurance industry; it points out holes in… Read More Improve Your Email Newsletter Open Rates with a Well-Crafted Subject Line
Do You Have Permission to Email?
Anyone with an email address knows what spam is, and if you’re like me you absolutely despise it. So as an email marketer, why would you want to risk associating your agency brand with that… Read More Do You Have Permission to Email?
11 Tips to Increase Your Email Newsletter Open Rate
Insurance agents new to email marketing are usually surprised when only a portion of their email newsletters are opened. “Hey, these are my clients why aren’t they all reading my messages?” Don’t worry it’s not… Read More 11 Tips to Increase Your Email Newsletter Open Rate
Consumers Unclear About What Constitutes Spam
What’s considered spam has changed in recent years from unsolicited email to unwanted email. Understanding what consumers consider spam and why they report emails as spam are key ingredients in effective email insurance marketing. Consider… Read More Consumers Unclear About What Constitutes Spam
Keep Email Newsletter Content Relevant to Retain Attention
Ever wonder why people unsubscribe from your agency email newsletters? According to the chart below from Marketing Sherpa, 58% of respondents stopped reading or unsubscribed from email newsletters because they felt the content was irrelevant…. Read More Keep Email Newsletter Content Relevant to Retain Attention
Email Newsletters: A High-Powered Marketing Tool for Agents
In this day and age, agents aren’t just in the insurance sales business anymore—they have to be skilled marketers, as well. The average U.S. consumer is inundated with about 3,000 marketing messages a day. Consequently,… Read More Email Newsletters: A High-Powered Marketing Tool for Agents
How Often Should You Send Your Email Newsletter?
A question we frequently get from agents is how often they should send an email newsletter to their clients. Currently, we offer monthly, bi-monthly, and quarterly mailing frequencies, but some agents are wanting to mail… Read More How Often Should You Send Your Email Newsletter?