Whenever you consider adding another marketing method to your agency’s marketing plan, you must consider the method’s value proposition. A new marketing method that offers little value beyond those which you already use might not be a good addition—but a marketing method that has a greater value proposition could be a gold mine.
Email insurance newsletters [...]

The internet is beginning to really change the face of prospecting. And while it might make that process easier, it doesn’t change the fact that selling comes from building trust between you and your prospect. After all, the best sales environment is one in which the client trusts you and your judgment and has a [...]

If you’ve been in the insurance industry for any length of time then you know that there isn’t always a direct correlation between the amount of marketing you do and the sales you close in a week. You don’t get one sale for every phone call you make or flyer you send, which means you [...]

The ideas we’ve gone through so far are the cornerstones of branding and marketing. But in 2010, why not take it a step further? Why not take your marketing to the extreme? Here are some additional brand awareness ideas:

It’s time to enter the 21st century, even if you have to do it kicking and screaming; and by that, we mean it’s time to get a Twitter account. Wait! Before you start thinking that Twitter is only useful for finding out how Ashton Kutcher and Demi Moore’s relationship is going, you need to understand [...]

In case you haven’t heard, the internet is making waves in insurance prospecting. Not only is it widening your network of referrals and prospects but it can put you in touch with an entire generation of uninsured individuals that rely on the internet for much of their shopping and researching.
In 2010, these are the web [...]

The first step in developing the print portion of your marketing campaign is to determine what print items you want to have. Leave behinds? Postcards? Brochures? Seminar materials? Here is a list of some of the materials you can include in your marketing arsenal:

Letterhead

Envelopes

Sales flyers

Business cards

Blank cards (for thank you notes)

Address labels

Newsletters

Calendars

Brochures

Post cards

Business reply cards

Seminar [...]

2010 is coming whether you like it or not—is your marketing plan ready? Are you ready to make all the changes you need in order to unleash a full-scale marketing attack on your unsuspecting prospects? Are you ready to bring your website, blog, print marketing materials, local branding and social networking together into a total [...]

Last week, we talked about some of the things you can do to set yourself apart from other agents in your area while utilizing websites, newsletters and trade magazine articles. This week we are going to go a little deeper into the concept of branding yourself and setting yourself apart by discussing the creation and [...]

One trip to a grocery store will tell you that there are a lot of choices to be made each day. If you want “o” shaped, fruit-flavored cereal for breakfast, it’s no longer a matter of running to the store and grabbing a box. It’s now a matter of going to the store, finding all [...]