Content is King
Most insurance agencies struggle to stay in front of their clients on a regular basis and the result is that they are easily poached by competitors. Agencies that regularly push to their clients content that…
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How to Help Your Insurance Agency Clients During the COVID-19 Outbreak
InsuranceNewsletters.com is working overtime to provide insurance brokers and agents like you with timely and accurate content regarding the COVID-19 pandemic, so that you can keep your clients informed of what to expect insurance-wise and how…
The Crux: Keeping Your Clients Informed of Risks
How is your commercial insurance brokerage staying in touch with your clients during the year? Are you staying in front of them with e-mails that give them a heads up about news risks, or advice…
Five reasons to blog and why you need good content (Part 1)
As a company that works with insurance agency client communications, I can’t tell you how many insurance broker’s websites I’ve come across that have a “blog” tab but no content. Or if there is any,…
Five reasons to blog and why you need good content (Part 2)
Why blog? There are plenty of reasons but one of the most important is that it converts traffic to your site into leads. You can do this by including a call to action on every…
Five reasons to blog and why you need good content (Part 3)
You Can Establish Yourself as An Authority As an insurance broker your blog should be helpful to your clients. They should get something out of it. You should regularly be posting content that is helpful…
Five Reasons to Blog and Why You Need Good Content Part 4: It Drives Long-Term Results
To get the most traction out of your blog and social/media posts, you need to get your clients reading your stuff. The best way to that is to shoot out a newsletter (which we can…
Reasons to Blog and Why You Need Good Content (Part 5) Target potential customers
5. Target potential customers Typically, your blog should not include direct promotion of your products and services. You should instead write about issues that affect your clients and dovetail with your products. The key is…
Your Clients Need Your Advice!
What are you doing to reach out to your clients on a regular basis? Besides being their broker, they look to you as the expert on helping them manage their exposure. But it’s difficult to…
Insurance Agency Newsletter Secrets
If you’re considering a newsletter as a way to stay in front of your clients, you should focus on providing them with valuable information in the newsletter rather than up-selling. These days people’s e-mail boxes…