Are you the kind of insurance broker that contacts each client once a year, when it’s time for policy renewal? Or do you actively engage them by reaching out with meaningful communications? Now that rates… Read More How Are You Staying Relevant As Rates Rise And Your Clients Get More Calls from Competing Brokers?
Do you have clients in harm’s way as wildfires rage through large swaths of the West? Thousands of homes are burning down and lives have been lost. It’s a time of extreme stress for anyone… Read More As Fires Rage, Step Up to Help Your Clients
Remember that most prospects and insureds are really not interested in learning about insurance. They want you to take care of that for them. One way you can help them without getting too technical is… Read More Your Clients Don’t Want to Learn about Insurance
With another massive hurricane threatening the United States, insurance brokers are in a unique position to provide valuable advice and assistance to those directly affected by these storms. After taking care of their own personal… Read More Are You Reaching Out to Your Clients in Times of Crises?
Everyone wants to get the best value from each marketing dollar spent. You’ve invested in an eNewsletter campaign. Now, how can you get the best possible open rate? There are several things to consider, and… Read More Improving Your E-mail Open Rate
As people live longer the U.S. Population is getting older, creating an untapped opportunity for insurers. According to a recent Swiss Re Institute Study, the 65+ age group in America has a $3.1 trillion wallet,… Read More Insurance Industry Missing Big Opportunity
Insurance companies and their customers seem to be perceiving each other from the opposite ends of a telescope. An insurance company call center may get hundreds or thousands of calls from customers per day –… Read More Study Shows Personalized Communications is Key to Retention
Get an extra boost when you post your Insurance Agency Newsletter on Social Media*. The set up can be confusing so let us offer you this step-by-step tutorial. Login to your eNewsletter account the same way… Read More How-To: Automatically Post Your Insurance Agency Newsletter on Social Media
Contrary to popular belief, people do like to receive promotional emails. In fact, 96% of US adults earning $75,000 – $99,900 would like to receive promotional emails from companies they do business with. Email marketing… Read More Marketing Tip: Email Only The People You Know
In today’s competitive marketplace, content marketing becomes ever-more-important, and should definitely be a piece in your agency’s marketing puzzle. Content marketing helps you accomplish more, while using less of your valuable financial resources. And LinkedIn… Read More Vital Content Marketing with LinkedIn